Qualitative Research Director

Qualitative Associate Director

London (Hybrid) | Salary up to £80,000

Ready to lead high-profile client accounts and make an impact with world-class brands? This fast-growing insight agency partners with some of the most exciting global clients – from iconic entertainment and tech brands to retail and innovative disruptors.

This is an award-winning agency known for its cutting-edge thinking, creative approaches, and influence across the industry. Here, your ideas won’t sit in a slide deck; they’ll help shape real decisions.

As an experienced Associate Director, you’ll lead client accounts end-to-end, managing relationships, shaping strategy, and overseeing delivery across a diverse range of qualitative projects. You’ll be a visible, hands-on senior researcher, moderating sessions yourself to ensure the depth of insight that underpins nuanced strategic recommendations.

You’ll ideally have worked across multiple qualitative methods and project types, including:

• Brand and creative development
• Concept and service exploration
• UX and innovation

You’ll join a collaborative, high-performing team that values growth, mentorship, and the freedom to lead and innovate.

What you’ll bring:

• Proven experience managing senior client accounts in a market research agency
• Strong expertise in qualitative research design, moderation, and analysis
• Hands-on approach to fieldwork and a flair for turning complex insights into actionable, strategic recommendations
• Breadth of experience across multiple methods and project types as listed above
• Creativity, curiosity, and a strategic mindset