Company: AWD RECRUITMENT LTD
Location: Charing Cross
Posted: May 1st, 2026
Regional Sales Manager
This is an exciting opportunity for a field-based sales professional with a strong background in B2B sales, account management and business development to take full ownership of a thriving retail territory across London and the South East.
If you’ve also worked in the following roles, we’d also like to hear from you: Business Development Manager, Area Sales Manager, Territory Sales Manager, Account Manager, Territory Manager, Field Sales Executive
SALARY: £43,000 OTE (includes £40,000 per annum basic salary) + Car Allowance + Benefits
LOCATION: Covering London and South East England
JOB TYPE: Full-Time, Permanent
WORKING HOURS: 1 Day per Week in the London Office (SE1), 4 Days per Week Field-Based
JOB OVERVIEW
We have a fantastic new job opportunity for a Regional Sales Manager to take ownership of a high-performing territory across London and the South East, managing both new business development and account management within the retail sector.
As a Regional Sales Manager you will be responsible for driving revenue growth through client acquisition, relationship management and strategic territory planning across garden centres, gift and lifestyle retailers and pharmacies.
The Regional Sales Manager will play a pivotal role in representing customer needs internally, supporting demand planning, forecasting and product development through market insights and feedback.
This role offers autonomy, variety and the opportunity to build strong client relationships while contributing to business growth and brand development.
APPLY TODAY
Ready to make your next career move? Apply Now for our Recruitment Team to review.
DUTIES
Your duties as the Regional Sales Manager include:
Territory Planning: Develop and implement a strategic call plan to optimise coverage and achieve monthly and annual sales targets
Account Management: Build and maintain strong relationships with existing customers to maximise sales opportunities
New Business Development: Identify, target and convert new accounts within defined postcodes and retail channels
Sales Activity: Conduct a minimum of five customer visits or prospect meetings per day across four field-based days
Performance Reporting: Monitor and report on sales performance and territory activity on a monthly basis
Trade Shows: Attend UK trade shows to engage with existing clients and generate new business opportunities
Brand Development: Support retailers in developing compelling brand stories aligned with marketing strategy
Forecasting Support: Collaborate with internal teams on demand planning, range reviews and promotional activity
Market Insight: Provide feedback from the field to inform product development and commercial strategy
CANDIDATE REQUIREMENTS
Previous experience in a field sales, business development or account management role
Proven experience of achieving sales targets and driving revenue growth
Strong relationship management and client engagement skills
Experience with territory planning, pipeline management and lead generation
Excellent communication and negotiation skills
Ability to work independently and manage time effectively in a field-based role
Commercial awareness with the ability to identify new market opportunities
Full UK driving licence and willingness to travel across the region
BENEFITS
25 days holiday + 1 free day for your birthday
Endometriosis Friendly Employer
Perk Box Subscription
Summer & Christmas Party
Learning & development opportunities
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CV’s of Job Applicants meeting this requirement will be submitted to our Client for consideration. By submitting your job application to us you are hereby giving us your express consent to submit your details to our Client for this purpose.
JOB REF: AWDO-P14599
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