Marketing Director (Direct Response & Funnel Operations)
Remote UK
High-Performance Role
Revenue-Critical Impact
I’m partnering with a fast-scaling global digital business in the trading education and online products space to find a top-tier Marketing Director.
This is not a traditional brand role. My client is looking for a hands‑on, high‑performance operator who can take full ownership of marketing execution and deliver at speed.
The Role
You’ll be responsible for owning and executing direct response marketing operations across funnels, campaigns, and joint ventures—ensuring everything is built, tested, and deployed flawlessly.
Key Responsibilities
- Own and oversee end-to-end marketing funnels (pages, checkout, emails, follow‑ups)
- Manage and optimise GoHighLevel (GHL) or similar CRM systems and integrations
- Enforce rigorous pre‑launch QA and testing protocols (links, tracking, flows, mobile, payments)
- Lead joint venture campaigns with global partners
- Manage agencies and internal teams (design, copy, media buyers)
- Drive adoption of AI and automation workflows to increase speed and output
- Oversee email marketing strategy, segmentation, and deliverability
- Lead testing and optimisation strategy across funnels and campaigns
What Success Looks Like
- Funnels are live, tested, and converting before traffic hits
- Campaigns launch on time, every time
- Execution is flawless—no broken links, no missed details
- JV campaigns are coordinated, smooth, and profitable
- Issues are identified and solved before they escape
What They’re Looking For
- Proven experience in direct response marketing and funnel execution
- Hands‑on experience with GHL or similar platforms
- Strong understanding of conversion principles, email marketing, and tracking
- Exceptional attention to detail and QA discipline
- Ability to manage multiple campaigns in a fast‑paced environment
- Confident leader, experienced in managing stakeholders, teams, and agencies
Profile Fit
This role suits someone who is:
- Highly accountable and owns outcomes end‑to‑end
- Direct, proactive, and solutions‑focused
- Comfortable operating with urgency and high expectations
- Detail‑driven with a zero‑error mindset
- Motivated by performance and measurable results
Not the Right Fit If You
- Prefer to wait for instructions rather than take ownership
- Struggle with deadlines or fast‑paced environments
- Avoid accountability or responsibility
Why This Opportunity Stands Out
- This is a mission‑critical leadership role within a high‑revenue digital business. Execution quality directly impacts performance—this position sits at the core of that engine.
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