Assistant Store Manager - Transatlantic Premium/Luxury Fashion, footwear & accessories brand - 1st UK Flagship Boutique 35K - 45K basic + bonus + bens

Assistant Store Manager – Luxury Fashion, Footwear & Accessories | Marylebone, London

This is a rare opportunity to be the face of a beloved transatlantic brand at their landmark boutique launching in the UK - with the autonomy to make it your own.

We're looking for an exceptional Assistant Store Manager to lead their new UK flagship store: A premium international fashion & accessories brand known for its distinctive aesthetic and loyal following.

The Role Alongside the Store Manager, you'll be the driving force behind store performance – driving sales, operations, clientelling, and assisting with team development. You'll bring an entrepreneurial mindset, a genuine passion for customer experience, and the ability to help build a high-performing team that truly represents the brand.

What You'll Do

• Assist the Store Manager in leading and developing a store team through coaching, feedback, and clear performance management
• Act as UK brand ambassador and community connector, helping host events and growing local awareness
• Communicate & Collaborate with the US head office as required
• Drive sales and profitability, using data and reporting to inform strategy
• Build lasting client relationships and deliver a personalised, elevated in-store experience
• Oversee day-to-day operations including scheduling, inventory, and visual presentation
• Deputise for the Store Manager

What We're Looking For

• 3–5 years in a retail leadership role
• Proven track record of hitting KPIs and leading small teams in a premium or luxury environment
• Strong communicator with excellent problem-solving and people skills
• Naturally driven, responsible and organised
• Styling experience is a plus
• Clientelling expertise, including CRM management
• Bachelor's degree preferred
• Passion for fashion, the arts, customer service, travel. A zest for life.

Why Join Us? Own the flagship. Shape the culture. Make your mark on a brand people love on both sides of the Atlantic.

We are an equal opportunities employer and welcome applicants from all backgrounds.