Business Development Executive in London - Leading Fitness Equipment

Company: Love Recruitment Ltd

Location: London

Posted: May 2nd, 2026

Business Development Executive in London - International Fitness Equipment Brand

£30k plus strong OTE and benefits

London, field-based


Our client is a leading global provider in the health and fitness industry, dedicated to inspiring healthier lives through innovative wellness solutions. As a major player in the UK market, they pride themselves on delivering high-quality equipment and experiences to a diverse range of sectors, from elite fitness boutiques to large-scale corporate and educational institutions. They foster a dynamic team culture focused on consultative partnerships and results-driven growth.

About this brilliant new job in fitness:

We are seeking a highly motivated and dynamic Business Development Executive to join our team. In this field-based role, you will be a key driver for increasing our market share across London. You will target a variety of sectors, including Local Authorities/Trusts, Education, Independent and Corporate businesses, and the Boutique fitness segment.

Your primary focus will be on lead generation, qualifying opportunities, and managing a robust pipeline to drive productivity. You will work closely with Senior Account Managers and the Sales Director to achieve strategic company objectives.


Key responsibilities of the role:

Customer Engagement & Relationship Building

Sales Performance & Growth

About you:


Your recruiter for this role is Maddie Cummings, Recruitment Director at Love Recruitment and can be contacted simply by applying for this role below. Love Recruitment are a fitness recruitment agency, specialising in hundreds of fitness & leisure jobs in the UK like these. Helen is a fitness & leisure recruitment specialist for the whole sector and if keen to be considered please ‘apply now’.

Apply Now