Head of Social Media, McCann Content Studios Birmingham

Head of Social Media, McCann Content Studios Birmingham

ID 6640

Job Description

Head of Social Media:

McCann Content Studios is a global hub for social and influencer capabilities. The division combines creative services, audience development, creator partnerships, and performance measurement under one single entity and boasts a suite of unrivaled proprietary tools. McCann Content Studios Birmingham is part of McCann Birmingham, an integrated agency dedicated to telling the truth and telling it well. Because when a truth is well told, things change for the better.

As part of McCann Content Studios, this team will have the backing of one of the UK’s largest and most awarded networks. You will work with a wider dedicated social and influencer team. You will need to come up with social specific ideas and create the content for those ideas.

We’re building something exciting at McCann Content Studios Birmingham and we’re looking for a fast paced, culturally fluent leader, to build successful relationships with clients and work with talented teams to create award winning work.

The Part You'll Play:

As Head of McCann Content Studio Birmingham, you will lead our social media, influencer, and content practice, driving its growth and strategic direction. This is a Managing Partner-level role, overseeing the Social and Influencer business, and a critical part of the McCann Birmingham senior leadership team.

You will:

• Provide visionary leadership and mentorship, fostering a collaborative and high-performance culture.
• Develop and execute innovative social media strategies for a diverse portfolio of well-known brands.
• Oversee social, influencer, and content campaigns across various client accounts, ensuring successful delivery, meeting deadlines, budgetary requirements, and performance KPIs.
• Utilize bespoke and industry-leading tools to ensure clients lead the conversation on social media and invest budgets for maximum results.
• Cultivate and maintain strong, long-lasting relationships with key clients and partners.
• Serve as the ultimate point of contact for all clients, ensuring satisfaction and retention through exceptional service delivery.
• Work closely with the wider McCann Birmingham SLT to champion the capabilities of McCann Content Studios internally and externally.
• Drive new business development and lead pitch processes to win new clients, identifying strategic opportunities within existing accounts.
• Collaborate with leadership in McCann Content Studio hubs across the UK and EMEA to provide a joined-up, seamless approach for international clients.
• Monitor market trends and competitor activity, ensuring the agency remains at the forefront of social advertising innovation.
• Oversee financial performance, ensuring profitability while maintaining cost-efficiency.
• Set and manage budgets, ensuring effective allocation of resources for maximum ROI.

What You'll Bring

• A visionary, collaborative leader who thrives in a fast‑paced, results‑driven environment.
• Proven expertise in social, content, and influencer marketing, with a deep practical understanding of social media and its integration with other channels.
• Demonstrable experience in developing first‑class strategic social campaigns and pitching for new business.
• Evidence of delivering new business and building long‑standing client relationships that inspire confidence and ongoing commitment.
• Proven ability to grow client business and lead conversations around social platforms, latest developments and trends, social creative best practice, influencer marketing, paid social, and social insights & analytics.
• Experience writing conceptual and strategic briefs, inspiring creative teams, and achieving outstanding results.
• Proven experience in top‑level client management and strategic guidance.
• Strategic thinking and the ability to execute innovative ideas that deliver measurable results.

Nice to haves:

Experience working within an integrated agency, championing the role of Social and Influencer as part of a broader capability.

• Multi‑sector experience working across several accounts simultaneously.

McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the essential criteria for this role, so please let us know when you apply, via your cover letter, if you are eligible, along with any adjustments you may need to the recruitment process to enable you to perform at your best.

A bit about perks of the job

In addition to a competitive salary, we are committed to creating a brilliant environment for all our people. This includes benefits such as 28 days holiday, plus the opportunity to buy more holiday, enhanced pension contributions, life assurance and much more.

A culture of learning and development is also central to our ethos, so you’ll have access to industry leading training and development programmes, plus you’ll get to work closely with the world’s biggest media partners to access exclusive features and products.

Most importantly, you’ll be part of a fun and collaborative team, and you’ll work in an environment where you are supported and developed.

Our commitment to equal opportunities

For us, diversity is a business imperative – one that must be embedded into every aspect of how we operate to drive success. Simply put, we believe an encouraging and inclusive environment makes sound business sense.

As a globally integrated community that influences and shapes culture, it’s vital that the talent mix in our agencies encompass all dimensions of diversity, and that we demand the same of the people we work with.

Conscious inclusion encompasses social, cultural, and cognitive differences and cultivates an ethos of belonging, connection, and shared purpose. It is the integration of this philosophy that allows us to create meaningful experiences for our employees, drive better business practices with our vendors and clients, and ultimately lead with purpose.

Please let us know should you require any additional assistance or support during the process.

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