At Geely, our story began in 1986 with a simple but powerful idea, an idea that has driven us to become one of the world’s most forward‑thinking automotive groups. For nearly three decades, we’ve been redefining mobility through our iconic global brands, including Geely Auto, Volvo Cars, Polestar, Lotus, Zeekr, Lynk & Co, the London Electric Vehicle Company, Farizon, and more. We are Geely Auto UK, the UK arm of Geely Auto Group. Having entered the market in 2025 with our first electric SUV, the Geely EX5, we’re continuing to grow rapidly as we build a nationwide dealer and service network.
Job Purpose
This role will be responsible for developing and implementing effective communication strategies, engaging with key stakeholders, and leading digital transformation initiatives. It also requires a strong understanding of the UK automotive market and a proven history of success in brand management and digital marketing.
Responsibilities
Brand Management
- Develop and execute a comprehensive brand strategy to strengthen Geely Auto UK’s position in the UK market.
- Oversee and maintain the quality of suppliers, including digital agencies, advertising partners, influencers, and media organisations.
- Plan, coordinate, and deliver events, with particular emphasis on major launch events.
- Ensure brand messaging and visual identity remain consistent across all channels and touchpoints.
Marketing
- Develop and oversee the annual marketing plan, incorporating market analysis and industry insights.
- Identify target markets across various segments and portfolios, leveraging in‑depth insights to uncover market opportunities.
- Create and execute promotional strategies aimed at strengthening customer loyalty.
- Manage the marketing budget and associated resources effectively.
- Ensure consistency and compliance in imagery and process control.
Digital CRM Strategy
- Develop and implement a comprehensive CRM strategy to strengthen customer engagement and retention.
- Design strategies to improve conversion rates for digital sales across the Geely Auto UK distributor network.
- Create dashboards to track lead performance at both distributor and national levels.
- Conduct ROI analyses for digital channels to measure effectiveness.
- Lead the “digital transformation” initiative to optimise business processes within Geely Auto UK’s distributor network.
Digital Initiatives
- Refresh and enhance Geely Auto UK digital presence in the UK using design thinking principles.
- Implement automated bots on the website to improve the user experience.
- Introduce surveys via the WhatsApp API and achieve green check verification for authenticity.
- Plan and develop an online platform to enable car purchases directly.
Team Leadership And Development
- Lead and mentor the team to ensure high performance and professional growth.
- Set clear goals, monitor progress, and provide regular feedback to team members.
Education, Skills And Personal Characteristics Required
- Bachelor’s degree in Business Administration, Marketing, Communications, or a related field (MBA advantageous), with experience in automotive communications or a closely related industry.
- Proven experience managing budgets, resources, and campaigns, with strong proficiency in digital marketing platforms, CRM systems, and data analytics.
- Strong strategic planning and execution skills, with the ability to lead cross‑functional teams and collaborate effectively with internal and external stakeholders.
- Excellent communication and interpersonal abilities, combined with resilience under pressure and a results‑driven mindset.
Benefits
- 25 days annual leave plus bank holidays
- ECOS scheme
- Car Allowance
- Private Medical Insurance
- Six‑month life assurance
- Enhanced Maternity and Paternity Pay
- Medicash
Equal Opportunities Employer
We Are An Equal Opportunities Employer At Geely Auto UK, we value diversity and inclusion and welcome applications from all candidates. We are committed to fair recruitment and ensuring everyone has the opportunity to reach their full potential.
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