Established in 1981 with a single store in the Northwest of England, the JD Group is a leading omni‑channel retailer of sports fashion, outdoors and gyms with our colleagues working in stores across several retail fascias in many markets around the world. JD Sports Fashion Plc was listed on the London Stock Exchange in 1996 and has been a FTSE100 publicly quoted company since 2019 and continues to grow in the UK and internationally. We want to be the leading global omnichannel retailer in the sports and outdoor industry. To be a part of this successful company and help us to achieve this you will have the desire to ingrain our strategic goals of being a people‑led, innovative and customer‑focused organisation which provides operational excellence whilst identifying new areas of growth as part of our day‑to‑day objectives.
Role overview
Your primary focus will be to oversee and execute the day‑to‑day activity for social campaign activity across 3rd Party Brand and/or JD brand marketing campaigns, to deliver best‑in‑class social media end‑to‑end campaigns. You will be the main day‑to‑day point of contact and have a helicopter viewpoint across all JD’s marketing campaigns, which may include both 3RD party Brand and JD brand. Working with the Social Media Campaign Manager, you will liaise and maintain relationships with wider team stakeholders across the JD estate to further the social strategies across brand and campaign moments. Deliver best‑in‑class content across JD social media channels, drive engagement through community management, and take a data‑led approach to improve platform performance, content performance and future campaign planning.
Responsibilities
- Working with the wider social team, the candidate must continually build and improve JD’s social media channels, primarily focusing on campaign content living on channels such as Instagram and TikTok.
- Design and manage the project plans ‘Run of Show’ (ROS) documents for all tier 1 (business priority) campaigns, ensuring that all information is shared with external brand and internal JD teams.
- Brief the wider social team to ensure campaign content hits JD’s social channels at the right time, through strong tease, launch, and sustain moments.
- Manage all assets from campaigns – both external and internal, ensuring the social team has what they need for ‘go live’. Once approved in the ‘Run of Show’, all assets must follow the appropriate process before hitting the channels, which may include using scheduling tools and seeking approvals from the Social Campaigns Manager and/or Social Lead.
- Have an awareness of the workflow and what is executed across JD Brand and our partners. This includes understanding how brands may overlap into JD Own Brand campaign moments (i.e. Seasonal campaigns like Christmas) and being able to collaborate and align with the teams. As the candidate would with the wider social team, they must avoid and negotiate any clashes in the calendar and win together as one team.
- You will be required to attend campaign activations and events across JD brand and our third‑party brand partners for the purpose of content capture and representing the business to the wider industry and competitors.
- Work with the wider Social Team, Multichannel team and Marketing team to ensure our newly developed Social Strategy is closely followed during the brief and integration of all campaign projects.
- Work with the wider Social Team and marketing team to develop integrated strategies that ensure social is always at the heart of what we do.
- Create content that aligns with JD marketing and social strategy to connect with our social audience to drive community engagement and help strengthen their connection to JD and the partner brands.
- Work with the internal buying/merchandising team on ensuring all relevant campaign product/exclusive product is being promoted and showcased as strongly as possible – following brand guidelines and/or guidance from 3PB teams.
- Work with our external brand partners and teams on calls / in person to build strong social relationships to take into any campaign.
- Work closely with our internal influencer and talent team on influencer campaign extensions and concepts.
- Support the Social Media Community Manager in monitoring and replying to comments/consumer interactions across JD’s social channels. This includes required training for any relevant tools and platforms, working towards community KPIs, identifying key talking points, trends and behaviours and analysing sentiment, both positive and negative.
- The candidate should be able to respond in a way that feels organic JD brand, thus using community as a way to receive community feedback in real time. This should be shared continuously with the relevant stakeholders as part of reporting.
- Have an understanding of the paid media formats across all social channels to confidently deliver end‑to‑end social media campaign planning and execution.
- Create campaign asset planning tracking or both paid and organic activity, liaising closely with the performance team to agree on budget and channel plans.
- Work towards performance goals, campaign KPI set by the Social Media Campaign Manager and monitor success for organic and paid activity for all campaign projects.
- To continually build and improve the social media channels and offerings for JD where there is channel presence.
- Provide insights to share with the social media team and wider marketing business from social channels with activity that will feed into social media content briefs and reports.
- Take an immersive approach to your focus platform (s), and have a thorough understanding and knowledge of all facets of it, including platform analytics & insights, audience data, trends, relevant paid media data plus latest platform developments.
- Working closely with any external partner(s), Social Community Manager and Social Managers to take a data‑led approach to social media, and use social monitoring tools to gain consumer insights, identify trends, target influencers and report success back to the wider JD business.
Reporting and trend monitoring
- Consistently optimise features within our tools to aid with reporting and create UTM links to track traffic from social to web and app.
- Report back on any campaigns and or social activity to show the benefits and coverage obtained. Also, commercial results for each campaign were necessary so we could showcase the benefits and value of social to the wider business.
Skills and Experience
- Strong attention to detail.
- Excellent verbal and written communication skills to speak to multiple teams across the business.
- The ability to work as part of a small team in a fast‑moving environment.
- A willingness to learn new skills.
- Experience dealing with customers.
- Prior blog writing or social media community management experience preferred, but not essential.
- Good grasp of trainer knowledge is an advantage.
We know our colleagues work tirelessly to make JD Sports the success it is today and in turn, we offer them some amazing benefits including staff discount on JD Group and other brands within the organisation and personal development opportunities to learn and develop at work.
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