Job Description
At Hearst UK, customer revenue is a fast‑growing part of the business with ambitious plans to grow subscriptions and memberships across our existing brands and new launches. This role will be key to that success, defining requirements, building and improving customer journeys, and ensuring they are optimised to drive conversion.
Sitting within the Customer Acquisitions team, the E‑commerce Optimisation Executive will focus on improving the end‑to‑end acquisition journey to increase subscription and membership sales. The role is responsible for delivering growth through testing, performance analysis, journey development and QA, ensuring a seamless and high‑converting customer experience.
Main Duties
Website Management
- Maintenance of storefront: manage day‑to‑day updates in Adobe Commerce/Magento (subscription pages, landing pages, content blocks, and special issue pages).
- Implement onsite campaign changes to support the customer team priorities.
- Support the Optimisation Lead on planning and scheduling campaign updates (offers, seasonal messaging) and maintain a forward calendar aligned with the acquisitions team.
Checkout Management & Support
- Work with the Optimisation Lead and the Delivery Manager to turn business and UX requirements into detailed client requirement briefs and acceptance criteria for the new checkout provider.
- Act as the main contact for checkout logic and front‑end behaviour, resolving queries and logging issues clearly.
- Coordinate UAT and regression testing, track progress, and escalate risks early.
CRO & Experimentation
- Maintain a clean, prioritised optimisation backlog with clear evidence and hypotheses.
- Draft A/B test plans (hypothesis, variants, targeting, metrics) and coordinate assets.
- QA experiments pre and post‑launch, monitor performance, and flag issues.
- Apply e‑commerce UX best practice to improve subscription page conversion.
Reporting & Analysis
- Monitor the subscription funnel in GA4 and highlight drop‑offs and actions.
- Produce weekly and monthly performance summaries with clear insights and recommendations.
Technical QA & Tagging
- Support the Optimisation Lead on tracking via GTM before releases.
- Ensure GA4 events and parameters are firing correctly and raise data issues quickly.
Stakeholder & Agency Management
- Support the Delivery manager on coordinating delivery across agencies and internal teams, managing dependencies and risks.
- Communicate releases clearly and maintain an up‑to‑date change log.
Process & Documentation
- Maintain clear QA/UAT documentation to support smooth releases.
- Keep experimentation records and a central learnings library to build long‑term insight.
What We Are Looking For
- Intermediate GA4 user (desirable)
- Analytical storyteller (desirable)
- E‑commerce experience (desirable)
- Magento/Adobe Ecommerce CMS experience (desirable)
- Excellent understanding of Digital Marketing
- CRO experience (desirable)
- HTML / CSS (desirable)
Benefits
Hearst Exclusives – Only for You!
- Get adventurous with Good Housekeeping Taste and Beauty Testing Panels – you could be trying the next big thing in beauty, food & drink.
- Snag luxe beauty steals at our legendary office sample sales – score big on top brands without breaking the bank!
Inclusion, Health & Wellbeing: Feel Your Best
- Stay healthy with Specsavers eye care, a company‑funded Health Cash Plan, and access to mental health support.
- Get active and stress‑free with discounted gym memberships and the Cycle to Work scheme.
- Embrace flexibility with a Location Flex and Holiday Exchange to take time when you need it.
- Take time to give back with a Charity Day and access wellbeing resources whenever you need them.
- Join one of our Hearst ERG Groups.
Financial Wellness – Boost Your Budget
- Plan ahead with a generous Workplace Pension, Income Protection, Life Assurance and Season Ticket Loan for easier commuting.
- Make smarter money moves using Salary Finance tools, Financial Wellbeing sessions, and Home Tech benefits to spread costs.
- Treat yourself with major discounts across London plus everyday savings via the HAPI at Hearst app.
Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organization the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.
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