Associate Creative Director

Job Description

Are you ready to be one of our key creative drivers in the development of LEGO campaigns, content and experiences?

This is your chance to bring to life the essence of the LEGO brand in Our LEGO Agency London Hub, ensuring that LEGO DNA is present in everything we do. Join us as an Associate Creative Director, driving creative excellence, mentoring a high‑performing team and crafting world‑famous integrated campaigns.

Play your part in our team succeeding

Our Creative team is made up of problem solvers and makers across many disciplines, and we need a strong Creative who is passionate about creativity in this new media landscape.

There’s a shared desire for more bravery and bolder design so it’s a very exciting time. Our LEGO Agency (OLA) is an organisation that focuses on delivering best‑in‑class campaigns, insight driven & fit for purpose solutions across the LEGO group. The global development is driven out of The LEGO Groups head Quarter in Billund, Denmark. Location wise OLA also has offices in Copenhagen, Boston, London, Singapore and Shanghai.

Our LEGO Agency London is focused on developing campaigns from Global to local. Covering the full value chain from campaign strategy to in market executions. We balance work from Global projects to campaigns for WE and CEEMEA markets with special focus on FRIB, EUC and UK, balanced with Global occasions campaigns.

Core Responsibilities:

• Build & deliver creative solutions for the LEGO® Brand from an advertising and marketing perspective, working in to our global teams to bring core campaigns to life in the EMEA region.
• Play a key part in the creative process, ideating and crafting integrated campaigns with heavy direction.
• Oversee and contribute hands‑on art direction to design projects, balancing informal leadership with direct involvement in key initiatives and high‑impact executions.
• Work with and guide creative teams in our global and EMEA organisation to implement cross‑platform work for global campaigns.
• Implement 360 campaigns independently, and as a team.
• Present ideas clearly and strategically to market partners.
• Good understanding of current advertising/marketing practices.
• Work together with Creative Director to help set the brand and agency creative vision.
• Identify challenges early and lead solutions, operationally and creatively—ensuring the team remains agile and supported in a dynamic workflow.
• Strong professional network of freelancers and contacts for external inspiration.

Do you have what it takes?

• A portfolio that demonstrates the ability to develop strong creative platforms, executions across multiple channels with strong art direction and film execution.
• A digital native, passionate about developing social and digital work that entertains and inspires with strong conceptual and art direction skills.
• Support campaign development with great visualisation for social, digital, print and film.
• Good communication and presentation skills to develop internal and external reviews.
• Able to work in a fast‑paced environment, managing multiple projects at a time.
• Ability to collaborate effectively with multiple colleagues and also lead and nurture juniors.
• A passion for creative culture and the wider industry with a curiosity for emerging media, and the energy to drive innovation through your team.
• Building up skills and craft in adobe suite, especially photoshop.

What’s in it for you?

Family Care Leave – We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing – We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus – We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace – When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

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