Senior Digital Content & Audience Manager

Senior Digital Content & Audience Manager

The closing date for applications is Tuesday 12th May 2026.

Company Profile

The BPI champions the UK’s recorded music community, safeguarding the rights of its members and of the artists, performers and label members of collecting body PPL. The BPI’s membership consists of hundreds of independent music businesses and the UK’s three “major” record companies – Universal Music UK, Sony Music Entertainment UK and Warner Music UK. Its total membership taken together accounts for around 85 per cent of legitimate domestic music consumption and 1 in 10 streams around the world.

The BPI promotes British music at home and overseas through its trade missions, the Music Exports Growth Scheme and The BRIT Awards, which it owns and organises. It administers The BRIT Certified Platinum, Gold and Silver Awards Programme, co‑owns the Official Charts Company with ERA, and is home to The Mercury Prize. The BPI encourages and supports innovation and technology, and additionally provides insights, training and networking with its extensive free masterclasses, networking events, Insight Sessions and reports alongside its communications and public affairs work.

The BPI is committed to diversity, equity and inclusion. In support of this, the BPI is working closely with its members and industry partners, as well as its Equity and Justice Advisory Group (EJAG). The BPI’s community engagement, focussed on education & wellbeing through the power of music, is directed through The BRIT Trust. The BPI is values‑led in all the work it does. At the BPI we are Championing, Collaborative, Accountable and Trailblazing.

Opportunity and Job Description

We are looking for an experienced Senior Digital Content & Audience Manager to join the BPI team. This full‑time position reports to the Director of Digital and focuses on driving audience growth across our social platforms for key events, campaigns and content series such as the BRIT Awards, BRIT Billion, Mercury Prize, National Album Day and other BPI related events.

The role oversees day‑to‑day social operations including website and CRM systems, manages communication with agencies, sponsors and partner teams, and leverages data‑driven insights to maximise audience engagement, retention, and growth across all relevant digital channels.

The BPI follows a hybrid work structure. Employees may work remotely or from our office in the Tileyard hub, King’s Cross, London, based on task requirements or personal preference. The BPI may assign you to work outside London at various locations where the BRIT Awards, Mercury Prize and other events are held. During intense periods, such as the awards shows, longer or unsociable hours may be required.

Key Responsibilities

• Develop the digital operations, audience growth and content strategies for the BPI’s main awards shows (BRIT Awards and Mercury Prize) based on data‑driven insights while managing budget and production realities.
• Identify emerging trends and technologies to maintain a strategic advantage with audience engagement.
• Drive audience growth, content engagement and retention strategies across all channels.
• Manage external agency budget lines and resources, including social producers, content producers and technical staff; be comfortable managing talent when required.
• Work closely with the Director of Digital, BPI Events Team and other key stakeholders, ensuring key campaign information is shared in a clear and regular manner.
• Serve as a key point of contact for external partners, sponsors, agencies and label/artist social and marketing teams.
• Set campaign goals and regularly report on digital performance, audience metrics, and operational efficiency, utilising analytics and user insights to inform content, production and marketing strategies.

Ideal Experience

• Proven significant experience in audience development, or a related social media role working on large‑scale events, sport or entertainment.
• Experience managing cross‑functional teams in a fast‑paced environment.
• Knowledge of social media, SEO, CRM, and social marketing best practices.

Key Skills

• Strong understanding of social content, story‑telling, social platforms and technologies.
• The ability to work calmly and successfully to multiple and often complex deadlines in high‑pressure situations where they occur.
• Excellent self‑management, able to manage a busy workload and multi‑task reliably.
• Skilled inclusive communicator with an understanding of stakeholder needs and opportunities.
• Proficient in analytics tools (e.g. BrandWatch, Google Analytics, Meta Business Suite, etc).

Salary and Benefits

• Salary of £40,000–£50,000 per annum, depending on experience.
• Performance‑related bonus.
• Three days of personal volunteering time per annum.
• Private Medical Insurance.
• Permanent Health Insurance.
• Life insurance.
• Electric Vehicle Salary Sacrifice Scheme.
• A hybrid work environment with flexible working policies.
• 25 days annual leave plus bank holidays.

Equal Opportunities & Diversity

The BPI welcomes applications from suitably qualified candidates of all social backgrounds, including across all genders, ethnicities, sexual orientations, and those who identify as Deaf, disabled or neurodivergent. The BPI is an equal opportunity employer and any decision to appoint will be made solely based on candidate merit and business need.

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