Marketing and Recruitment Officer

Marketing and Recruitment Officer

Salary: £30,000 per annum.

Location: Remote (must be based in the UK).

Contract: Permanent, 35 hours per week.

Benefits

• 29 days annual leave PLUS bank holidays, with up to 5 additional days for continuous service and option to buy or sell leave.
• Gain professional qualifications and excellent training/development opportunities.
• Flexible maternity, adoption, and paternity packages.
• Pension with up to 7% employer contribution with included life assurance cover.
• Staff discounts and Blue Light Card eligibility with 15,000 national retailer's discounts.

Why Action for Children?

Working here is more than a job. Everyone in the Action for Children family is passionate about protecting and supporting children. It is the sense of purpose that drives us every single day. Because we know that, when we work together, we can make a huge difference to bring lasting improvements to vulnerable children's lives.

A bit about the role

Action for Children's Fostering (England) service provides a high-quality service for a wide range of children and young people aged 0-18 years. We offer a range of placements including short and long-term placements, solo placements, and sibling group placements, including placements for disabled children and those presenting with multiple needs and challenging behaviour.

The role of our Marketing and Recruitment Officer is to help generate new enquiries from members of the public interested in becoming foster carers, either now or in the future. You'll help to promote fostering by delivering marketing campaigns that carry the right message to our target segments. You’ll be joining a dedicated team and will be involved in the development of a full and exciting mix of marketing initiatives.

We have fostering offices dotted throughout the UK, which you can utilise if required but this role is home-based, however some travel, from time-to-time, may be required.

How you'll help to create brighter futures

• Delivering primarily digital marketing campaigns, including content creation, to raise awareness of Fostering across England.
• Creative design, implementation and budget management of social media advertising including Facebook & Instagram.
• Driving qualified traffic from the agreed social media channels to our new Fostering website with a goal of increasing overall user engagement.
• Managing PCP campaigns and reporting on overall ROI.
• Reporting on website and traffic analytics using Google Analytics.

Let's talk about you

• Experience of social media advertising, particularly setting up and the management of Facebook & Instagram paid advertising.
• Proven experience working with and using a recognised email marketing platform, setting up segmentations, funnels and automations as well as creating engaging content.
• Demonstrable creative skills using Photoshop, Indesign, Canva - experience with video editing software would be advantageous.
• Proven ability to initiate online marketing initiatives and track results.

Please see the Job Description for the full list of accountabilities and requirements.

Contact: email us at recruitmentservice@actionforchildren.org.uk quoting reference 13075.

Please note we are unable to offer visa sponsorship for this role.

Diversity, equality, and inclusion

At Action for Children, we’re dedicated to building a diverse, inclusive, and authentic workplace.

We actively encourage applications from Black, Asian & Minority Ethnic, and disabled candidates as they are under-represented within Action for Children. We want to take deliberate and purposeful action to ensure equal opportunity to all groups in society and for Action for Children.

Want to know more about Action for Children?

Find us on Linkedin, Facebook or YouTube to get to know us better.

Closing Date: Wednesday 13th May 2026.

Interviews will be held via MS Teams week commencing 1st June 2026.

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