CRM & Loyalty
Own the UK CRM channel across email, app and loyalty, driving revenue, customer retention and database growth.
Manage the CRM trading calendar in line with wider business trading and product launches.
Build, schedule and optimise campaigns across email and mobile app.
Maintain and optimise customer segmentation in line with the global framework, adding local segments where relevant.
Analyse performance data to identify key trends and engagement drivers.
Drive regional CRM‑led brand activations to increase user engagement and database growth.
Own the CRM A/B testing roadmap to maximise channel impact.
Where necessary, implement local adaptations of global CRM guidelines to suit the UK market.
Collaborate with global and cross-regional CRM teams to ensure alignment and adoption of best practices.
Work with the wider UK eCommerce team.
- Proven experience managing CRM in an e‑commerce business.
- Strong data analysis skills; ability to turn data and trends into real understanding and actionable insights.
- Understanding of mobile app communications and attribution.
- Experience managing customer segmentation and audience insights.
- Strong understanding of wider performance marketing channels.
- Strong problem‑solving mindset, with a curious approach that challenges assumptions.
- Experience using GA4
- Preferred:
- Experience using Emarsys
- Basic Photoshop knowledge
- Experience managing loyalty programmes
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.
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