Senior Demand Planner (E-Commerce)

Senior Demand Planner (E-commerce)

Industry: Designer toys and collectible pieces

Location: Canary Wharf, London

Job type: Full time Permanent

About POP MART

POP MART (09992.HK) is a leading global company in the trend culture and entertainment industry. Centered around IP, POP MART has built a comprehensive platform for creative incubation and IP operation, empowering global creators while delivering exciting products, services and immersive entertainment experiences to consumers.

POP MART identifies and nurtures emerging artists and designers worldwide, creating popular character IPs through a well-established development and operation system. Our portfolio includes iconic characters such as MOLLY, SKULLPANDA, DIMOO, THE MONSTERS and Hirono. POP MART operates over 500 physical stores and more than 2,300 Robo Shops across more than thirty countries and regions, and through multiple cross border e commerce platforms reaches audiences in over ninety countries and regions, bringing joy to young consumers around the world.

POP MART has developed a comprehensive IP commercialisation ecosystem that spans multiple industries, deepening emotional bonds between fans and IPs while exploring broader opportunities for value creation. Our ventures include the world’s first immersive intellectual property themed park in the art toy industry, the expansion of its IPs into global markets through licensing and co-branding with leading global brands, and the curation of art toy expos and intellectual property themed exhibitions internationally. In Europe, POP MART has built a strong presence in key markets including the United Kingdom, France, Italy, Germany, the Netherlands and Spain, and is expanding into new high potential markets. Our expansion brings POP MART closer to European fans and offers new ways for them to connect with our IPs and stories.

For more information, please visit www.popmart.com and our LinkedIn Career page.

What to Expect

POP MART is a fast-paced company with a young and multicultural team where you can expect to:

• Contribute to a fast-growing European business that combines retail, art, and creative storytelling
• Work with passionate teams across different countries, all connected by a shared love for designer toys and unique customer experiences
• Grow your skills through hands-on projects, collaborative learning, and opportunities to explore new ideas

Benefits

POP MART offers our employees:

• Core Health & Protection: Axa Health
• Metlife Group Assurance
• Wellbeing & Lifestyle: GYM
• Perks & Extras: AON Discounts and Recognition Portal
• Monthly appreciation gifts featuring our latest POP MART designs
• A structured bonus scheme linked to company and individual performance
• Access to a confidential Employee Assistance Programme (EAP) for counselling and wellbeing support
• Training and development programmes that build both professional skills and creative thinking
• Regular team events that bring our people together to share ideas and celebrate our work

The Role and Candidate

The Demand Planner – E-commerce Business will be responsible for shaping accurate demand forecasts, inventory planning, and product flow across POP MART’s European e-commerce channels. Reporting to the E-commerce Manager, this role ensures product availability, minimises stockouts, and optimises inventory levels to drive sustainable growth in online sales.

The successful candidate will bring solid experience in demand planning and supply chain, with the ability to translate sales trends, promotional calendars, and market insights into actionable forecasts. This is a key role interfacing across merchandising, logistics, and marketing to ensure alignment between product availability and commercial priorities.

Responsibilities

• Develop and maintain demand forecasts for e-commerce channels across Europe, incorporating market trends, seasonality, and promotional impacts
• Lead inventory planning to maintain optimal stock levels, balancing availability and working capital efficiency
• Analyse sales performance and provide recommendations to adjust forecasts in line with business dynamics
• Partner with logistics and warehouses to ensure timely replenishment and efficient order fulfilment
• Align forecasts with marketing and merchandising teams to support campaigns, new launches, and online promotions
• Produce regular reports and insights on demand planning accuracy, stock health, and replenishment performance
• Troubleshoot inventory allocation and fulfilment issues, proposing practical solutions to prevent service disruption
• Contribute to process improvements and the adoption of planning tools or systems to strengthen forecasting accuracy

Required Qualifications

• Bachelor’s degree or above in Business, Supply Chain, or STEM fields
• 3 to 6 years of experience in demand planning, supply chain, or e-commerce operations
• Strong analytical skills with advanced proficiency in Excel (pivot tables, modelling, scenario analysis)
• Solid communication skills in English, both written and verbal
• Proven ability to manage multiple priorities and work under pressure
• Strong organisational skills and attention to detail
• Self-motivated, with the ability to work independently while collaborating effectively across functions

Desirable but Not Essential

• Experience in the toy industry or pop culture retail sector
• Familiarity with the UK and European retail landscapes
• Understanding of designer toy and collectible trends, particularly in the art toy market
• Experience in ERP systems, demand planning, or forecasting software

If you are excited to be part of POP MART’s journey and believe you have the skills and passion to contribute, click Apply Now and send us your CV.