Klaviyo Technical Expert
D2C Subscription Business
Birmingham 2 days per week
6-month FTC
We’re partnering with a fast-growing, subscription-led e-commerce brand in the wellness space that is investing heavily in CRM and lifecycle marketing as a core driver of retention and revenue.
To support their next phase of growth, they’re looking for a hands-on Klaviyo Technical Expert to take full ownership of their email and SMS platform.
This is a delivery-focused position for someone who lives and breathes Klaviyo, can quickly identify opportunities, and execute at pace.
Why This Role Matters
Klaviyo sits at the heart of this brand’s customer communication strategy, powering retention, reactivation and lifetime value across a large and engaged subscriber base.
As the business scales, so does the complexity of its CRM programme. This role has been created to:
- Elevate technical capability within Klaviyo
- Optimise and expand lifecycle journeys
- Build a more scalable, high-performing CRM infrastructure
You’ll be brought in to audit, rebuild, optimise and future-proof the platform, leaving a lasting impact well beyond the contract.
The Opportunity
This is a role for someone who can hit the ground running and deliver measurable improvements quickly.
You’ll take end-to-end ownership of Klaviyo, working closely with senior CRM leadership to:
- Audit the current setup (flows, segments, data, deliverability, integrations)
- Identify quick wins and longer-term opportunities
- Build and optimise high-impact automated flows
- Improve segmentation, personalisation and performance
- Strengthen data quality and platform architecture
- Upskill the internal team and document best practices
What You’ll Deliver
- Transformed Klaviyo into a clean, scalable, high-performing platform
- Launched and optimised key automated flows across the full customer lifecycle
- Significantly improved segmentation, targeting and personalisation
- Increased engagement, retention and email-driven revenue
- Established robust integrations with the wider tech stack (including Shopify and subscription platforms)
- Left behind clear documentation, processes and a confident, upskilled CRM team
Key Responsibilities
Platform Audit & Optimisation
- Conduct a full audit of the Klaviyo account (flows, segments, lists, templates, integrations, deliverability, data quality)
- Identify gaps, technical issues and performance opportunities
- Create a clear, prioritised roadmap of improvements
- Restructure the platform for scalability and ease of use
Flow Build & Automation
- Build, rebuild and optimise key lifecycle flows, including:
- Welcome / nurture to purchase
- Post-purchase journeys
- Subscription lifecycle (renewal, churn prevention)
- Winback and reactivation
- Browse and cart abandonment
- Loyalty / VIP journeys
- Implement advanced logic, dynamic content and personalisation
- Integrate SMS into lifecycle journeys where relevant
Segmentation & Personalisation
- Develop a sophisticated, data-led segmentation framework
- Improve targeting based on behaviour, lifecycle stage and engagement
- Leverage Klaviyo’s predictive analytics and AI capabilities
Data & Integrations
- Ensure accurate data flow between Klaviyo and connected platforms (e.g. Shopify, subscription tools)
- Troubleshoot and optimise integrations
- Implement robust tracking, custom properties and profile enrichment
- Own deliverability best practices (SPF, DKIM, DMARC, sender reputation, list health)
Reporting & Testing
- Define and track key CRM performance metrics
- Build dashboards within Klaviyo
- Lead structured A/B testing across flows and campaigns
- Translate performance data into actionable insights