Head of Sales- Retail

Head of Sales - Retail

Competitive Salary, Bonus and Benefits

London Based

Own the Off-Trade Strategy within Luxury Drinks

A rare opportunity to take full ownership of the UK off-trade channel for a premium, category-defining drinks business. With a strong heritage and serious growth ambitions, this is a role for someone who can balance luxury brand guardianship with commercial delivery.

The Role

• Lead the UK Off-Trade strategy across grocery, independents, luxury retail, and online
• Own and develop key national accounts as well as supporting the Off Trade team on independent retail and luxury.
• Drive volume, value, and margin growth across a high-profile premium portfolio
• Lead Joint Business Planning, commercial negotiations, pricing and allocation strategy
• Oversee trade marketing execution including in-store visibility, activation, and training
• Manage and develop a team of Account Managers, building a high-performance culture

About You

• Proven experience managing UK grocery / retail accounts within drinks (wine or premium spirits ideal)
• Strong commercial operator with experience owning P&L, JBP and negotiations
• Background in premium or luxury brands with an eye for execution and detail
• Comfortable leading teams and influencing senior stakeholders internally and externally
• Highly analytical with strong forecasting and market insight capabilities
• Ideally WSET qualified or with strong wine category knowledge

Please get in touch with Kayleigh or click “Apply Now” to be considered for this vacancy.

Call: 020 7871 8000

Email: Kayleigh.norcross@advocate-group.co.uk

The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.