Junior Creative
George Bacon Media Group
The full job description covers all associated skills, previous experience, and any qualifications that applicants are expected to have.
About us:
Who is GBM Group I hear you ask? Well, you probably already know who we are, without realising it!
GBM is a social-first creative powerhouse, that acts as both a publisher and an agency built for how young audiences actually consume content today: fast, native and culture-led.
We have numerous pages including Great British Memes, That Girl Page, That Student Page and MORE, which across all social channels reach over 500 million every month. The vast majority of our social following also comes from within our home market – the UK.
At GBM, we take pride in what we do and make sure the client’s needs are met while considering the needs and wants of our nurtured communities/audiences. All campaigns have a lot of care and attention to detail with nothing going live unless the GBM team are 100% happy with everything.
So to sum it up, we are a young start-up who are chronically online making organic and paid memes and video content for the masses…
Sound like a bit of you? Read below!
The role:
We’re looking for a passionate and curious junior creative who is committed to supporting on and creating the best partnership and editorial content possible.
Our ideal candidate will have a background in content creation, both graphic creation and video editing (agency, publisher or personal pages) and a strong interest in the social media landscape.
You will be working closely with the Senior Brand & Content Manager and Senior Creative to create promotional content for branded partnerships collaboratively as a team, whilst also being able to work independently.
You will also be responsible for co-running and creating content for our own portfolio of pages, where applicable. You will be confident and able to plan, attend and host shoots on a semi-regular basis in public with other members of the team.
This role is focused on curating engaging and relatable content, both focused around campaigns and in-house projects.
We’re looking for someone who wants to shoot for the stars and land on the mood. With above and beyond thinking and creativity.
Key responsibilities include:
- Generating and helping develop creative, insight-driven ideas for social content
- Take your own concepts from ideation through to execution and delivery
- Shoot, edit and produce content across formats (low-fi, reactive, and campaign based)
- Create content that feels native to social platforms and aligns with the GBM ecosystem
- Contribute to brainstorms and collaborative ideation sessions
- Write engaging, platform appropriate copy for both brands and the GBM pages
- Manage and engage with online communities through comment sections, sourcing and creating bespoke content for our pages
- Lead on reporting and performance tracking of content for brands with the support of the wider Brand and Content team
- Work with the wider team to create strategies and proposals for new business and RTB’s on a reactive basis.
- Identifying trends and reactive opportunities, and proactively creating content to sit across our channels
- Planning and attending your own shoots with the wider team, and editing your content to go live across our channels.
- Proactively identify and seek out client and industry relationships to optimise revenue and opportunities. Working with the full spectrum of agency teams (planning, performance, partnerships etc).
- Be one of GBM’s external ambassadors, engage with key partners and the wider advertising community to drive company commercial and internal growth. This includes seeking out and participating in industry events, both formal and informal.
- Manage and run the full circle cycle of any GBM page/s given to them, from sourcing, creating, posting and managing to ensure they’re growing and performing to the best of their ability
This is not an exhaustive job description list and you will be required to undertake other duties that may be assigned to you from time to time.
What we’re looking for:
- Strong conceptual thinking combined with hands on production skills
- Ability to work at pace in a fast moving environment
- Confident self shooter and editor
- Strategic mindset with an understanding of social trends and insights
- Comfortable sharing ideas openly and contributing to team discussions
- Experience with activations, stunts, and reactive/meme content
- Creative, “no limits” approach to ideation supported by a good sense of humour and cultural awareness.
- Shows a can-do attitude and goes the extra mile to achieve objectives.
- Communicates effectively at all levels, with strong written and verbal skills.
- Strong understanding and interest in the world of digital and use of social channels e.g. Facebook, Instagram, TikTok, Snapchat, YouTube, Reddit.
- Demonstrate expertise in understanding a brief and developing the right integrated proposal as a response.
- Experience in content creation and channel management.
- Adapt critical evaluation skills shown through regular reporting across social platforms, with an understanding of how to identify success and improve on learnings from past content
- Passionate about great work and delivering strong business outcomes for clients – as well as hitting targets.
- An aptitude to learn in a fast-paced environment.
- Shows initiative and doesn’t wait to be instructed.
- Be genuinely passionate about GBM and our exciting future.
- Enjoy working collaboratively and be a lovely, bright spark that will add value to the company.
What success looks like:
We’re a small but nimble team, looking to expand further into the market, so we’re looking to secure new business quickly to add to our already existing partnerships.
Success will be measured by the amount of briefs and opportunities you are able to bring in as well as quality meetings with potential future partners. The founder has strong industry relationships and a lot of previous connections that they will be able to leverage to support you in the sales process. We are already in a great position where we work with great clients but we’re looking to expand this further as the company grows. The ideal candidate will be someone we can build with and grow with us as a business.
As a small company we all wear many hats, and as a result our team are open-minded and get stuck into a wide range of jobs in the day-to-day that contribute towards the development of the wider business. xwzovoh As a result, there will be the opportunity to develop skill sets and roles in line with individual passions, whether this is working on accounts with key interests or developing into a particular area of the industry.
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