Company: SUMO
Location: London
Posted: May 3rd, 2026
YouTube Director - London (Hybrid)
We’re working with a large-scale media and content business investing heavily into YouTube, long-form video, and platform-native storytelling.
They’re looking for a YouTube Director to help shape and scale the next phase of their video publishing strategy - building audience-first formats, growing channel ecosystems, and developing original IP designed specifically for YouTube audiences.
The Role
You’ll lead the YouTube strategy across multiple channels and brands, sitting across everything from programming and format development through to publishing, optimisation, and long-term growth.
You’ll work closely with editorial, production, social and commercial teams to build scalable franchises and platform-native content designed for modern viewing habits.
Responsibilities
• Leading the overall YouTube and long-form video strategy across multiple channels
• Developing scalable original formats and repeatable content franchises
• Driving subscriber, watch time and audience growth across YouTube ecosystems
• Overseeing publishing strategy, programming cadence and channel optimisation
• Using audience insights, retention data and platform trends to shape content decisions
• Developing creator-led and personality-driven formats built for YouTube audiences
• Working closely with production, editorial and commercial teams to scale output
• Identifying monetisation opportunities across YouTube, branded content and partnerships
• Exploring new audience and distribution opportunities across digital platforms
What They’re Looking For
• Strong experience leading YouTube strategy, channel growth or social video publishing at scale
• Deep understanding of YouTube audience behaviour, retention, discoverability and monetisation
• Experience building channels, original formats or creator-led content ecosystems
• Strong editorial and creative instincts combined with a data-led mindset
• Experience working across long-form video, social distribution and audience growth
• Comfortable operating in fast-paced, highly collaborative environments
Why It’s Interesting
• Opportunity to shape and scale a major YouTube-focused publishing operation
• High level of ownership and creative influence
• Backed by significant audience reach and resource
• Ability to build scalable long-form IP and modern digital franchises
• Working at the forefront of YouTube and platform-native content
SUMO are an equal opportunities employer. We encourage applications regardless of race, religion, ethnicity, sexual orientation, age, disability or gender. As an employment agency, SUMO are fully committed to providing an inclusive and accessible recruitment process for all (both internally and on behalf of our clients).
Thank you for your interest in the above vacancy. Please note - due to the high volume of CVs & applications we receive, we can't always get back to everyone, although we will try our best!