CRM Marketing Data Analyst
Contract
**Outside IR35**
Hybrid (midlands office)
9-months+
Immediate start
Overview
The Marketing Data Analyst is responsible for the scoping and hands on delivery of CRM / Email / SMS Campaign analysis.
The role is not just delivering numbers, but a proactive role accountable for stakeholder management and the ability to drive action from recommendations.
Key Responsibilities:
Be a key point of contact for the email marketing team, delivering analysis through regular Power BI reporting and SQL deep-dives.
To deliver weekly performance summaries to the Head of CRM and other senior stakeholders.
Present results confidently and clearly in a group forum to both technical and non-technical audiences.
To lead the scoping and delivery of new reports and analysis briefs.
To self-prioritise a high volume of work demand to ensure the most effective use of resource.
To design A/B tests to ensure that control groups provide robust results with statistical significance.
Ability to forecast future campaign performance based on historic selection volumes and response rates.
Essential:
Proven experience in marketing analytics: High volume campaigns, complex omni-channel data selections & test structures, automation of response analysis through BI tools.
Business intelligence reporting (Power BI)
Moderate to advanced SQL
Google Analytics / GA4 Web Analytics
Presentation skills
Technical problem solving and providing data solutions
Pro-activity, turning analysis into recommendations
Driving innovative approaches to optimising campaign response and conversion
Please get in touch for more information mandykettle@unitingambition.com
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