Head of Online

We’re partnering with a globally recognised, culture-led fashion brand to find an exceptional Head of Ecommerce & Merchandising to lead the next phase of their digital growth.

This is a pivotal leadership role, sitting at the intersection of product, trading, and digital experience — perfect for someone who thrives in fast-paced, high-growth environments and understands how to translate brand heat into commercial success.

The Opportunity

You’ll take full ownership of the ecommerce and merchandising strategy, driving performance, elevating the online journey, and ensuring product storytelling lands in a way that feels both authentic and commercially sharp.

Working closely with leadership, marketing, and creative teams, you’ll play a key role in shaping how the brand shows up digitally across global markets.

Key Responsibilities

• Own and deliver the global ecommerce trading strategy
• Lead merchandising planning, assortment strategy, and product lifecycle
• Optimise onsite experience, navigation, and conversion performance
• Use data and insights to drive decision-making and continuous improvement
• Collaborate cross-functionally with marketing, brand, and operations
• Build and lead a high-performing ecommerce and merchandising team

What We’re Looking For

• Proven experience in a senior ecommerce and merchandising role within fashion, lifestyle, or streetwear
• Strong commercial mindset with a deep understanding of digital trading levers
• Experience scaling ecommerce within a high-growth or founder-led environment
• A sharp eye for product, storytelling, and brand alignment
• Confident leadership style with the ability to influence at senior level

Why This Role?

This is a rare opportunity to step into a brand with real cultural influence and momentum, where you can genuinely shape the digital future and make a visible impact.