Klaviyo Email & SMS Retention Expert

We own and operate eCommerce apparel brands, scaling them to $10M+ revenue, profitably.

We work hands-on with brand founders, owning growth outcomes and supporting capital, business strategy, and execution.

The Role

We’re hiring a Klaviyo Email & SMS Retention Specialist to own the retention channel across a portfolio of owned apparel brands. This is a strategy-first role. You know what works in Klaviyo and you’ll bring that expertise in-house, working alongside a dedicated email designer, copywriters, and our Head of Growth.

What You’ll Own

• Retention strategy across email and SMS (what to build, how to sequence it, and why)
• The full Klaviyo build (flows, campaigns, segments, triggers, etc.)
• Deliverability and list health (domain reputation, suppression, etc.)
• Performance (attributed revenue, flow metrics, and campaign ROI across all brands)

What You’ll Do

• Audit existing Klaviyo setups across brands and define what good looks like for each
• Build and continuously optimize a full lifecycle flow library
• Develop segmentation strategies based on purchase behavior, LTV tiers, product affinity, and engagement
• Collaborate with the Head of Growth on the promotional calendar and translate it into campaign execution
• Work with our email designer and copywriters who handle creative
• Run structured A/B tests and build repeatable playbooks from results
• Manage SMS as a dedicated channel
• Stay ahead of Klaviyo updates, features, and DTC retention best practices

What We’re Looking For

• 3+ years hands-on in Klaviyo within a DTC or eCommerce context
• You think in systems (customer journeys, lifecycle stages, and behavioral triggers, not just one-off sends)
• Deep knowledge of segmentation, flow logic, conditional splits, and deliverability
• Proven track record of growing email and SMS as a percentage of total revenue
• Strong grasp of eCommerce metrics
• SMS experience including TCPA/CAN-SPAM compliance
• Shopify integration experience
• Apparel or fashion eCommerce a plus (not required)

Why This Role

• Own the strategy, not just the execution — you define how retention works across the portfolio
• The team is already built — designer, copywriters, and a Head of Growth who are invested in making this work
• Work on owned brands, not client accounts — your work compounds
• Direct impact on revenue with real ownership and upside

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