This Program Director will develop content, programs, and experiences for several major Gartner Technology conferences, delivering "must-attend" events for the roles and markets they serve.
Responsibilities
- Own one or more conferences and drive growth, profitability, and customer retention through strategically defined event strategies.
- Create audience-driven conference agendas that address market needs in close partnership with Gartner Research chairs.
- Collaborate with Gartner Research & Insights, Audience Acquisition/Marketing, Exhibitor/Sponsorship Sales, Conference Operations/Logistics, and other Gartner business units.
- Develop client-focused programs delivering the highest results.
- Identify and secure keynote speakers, panelists, and case-study presenters.
- Conduct primary and secondary market research to understand client needs, behaviors, and industry trends.
- Define target audience and positioning for assigned conferences.
- Work with Exhibitor Products to create and deliver sponsorship opportunities and related content.
- Assess competitive events, including attendance at those events.
- Co-create conference strategy with global partners and stakeholders.
- Advocate for conferences to internal and external constituents.
- Innovate conference formats, content, and attendee experiences.
- Partner with Events Marketing to craft compelling messaging and campaigns that drive growth and retention.
- Partner with Events Sales to identify and close prospective exhibitors, articulating the value proposition.
- Collaborate with Event Operations to ensure a high-quality attendee and sponsor experience that is cost-effective.
Qualifications
- Bachelor’s degree; MBA preferred.
- 8-12+ years of experience in conference management or content-rich program planning/creation.
- Experience managing large, complex, multi-day/multi-track conferences.
- Proven ability to shape conference content strategy, agenda development, and speaker management.
- Experience driving or supporting audience acquisition and sponsorship sales.
- Track record of developing and executing growth strategies and identifying market opportunities.
- Strong stakeholder management and collaboration skills in a matrix environment.
- Excellent written and oral communication skills; ability to influence.
- Global or multinational experience preferred.
- Strong multi-project management, prioritization, and time-management skills.
- Familiarity with AI, data, and analytics.
- Willingness to travel moderately, including international travel.
- Ability to engage effectively with C-level executives.
Gartner is committed to being an Equal Opportunity Employer. We provide reasonable accommodations for qualified applicants with disabilities or veteran status. For more information on accommodations, please contact Human Resources at +1 (203) 964-0096 or send an email to ApplicantAccommodations@gartner.com.
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