McCann Content Studios, Birmingham
McCann Content Studios is a global hub for social and influencer capabilities. The division combines creative services, audience development, creator partnerships, and performance measurement under one single entity and boasts a suite of unrivalled propriety tools. McCann Content Studios Birmingham is part of McCann Birmingham, an integrated agency dedicated to telling the truth and telling it well. Because when a truth is well told, things change for the better.
Job Description
Head of Social Media – McCann Content Studios, Birmingham
As Head of McCann Content Studio Birmingham, you will lead our social media, influencer, and content practice, driving its growth and strategic direction. This is a Managing Partner-level role, overseeing the Social and Influencer business, and a critical part of the McCann Birmingham senior leadership team. You will work with a wider dedicated social and influencer team, upskill the social practice, drive new business, and deliver award‑winning work.
Responsibilities
- Provide visionary leadership and mentorship, fostering a collaborative and high‑performance culture.
- Develop and execute innovative social media strategies for a diverse portfolio of well‑known brands.
- Oversee social, influencer, and content campaigns across various client accounts, ensuring successful delivery, meeting deadlines, budgetary requirements and performance KPIs.
- Utilise bespoke and industry‑leading tools to ensure clients lead the conversation on social media and invest budgets for maximum results.
- Cultivate and maintain strong, long‑lasting relationships with key clients and partners.
- Serve as the ultimate point of contact for all clients, ensuring satisfaction and retention through exceptional service delivery.
- Work closely with the wider McCann Birmingham SLT to champion the capabilities of McCann Content Studios internally and externally.
- Drive new business development and lead pitch processes to win new clients, identifying strategic opportunities within existing accounts.
- Collaborate with leadership in McCann Content Studio hubs across the UK and EMEA to provide a joined‑up, seamless approach for international clients.
- Optimise operational efficiency, streamlining workflows to ensure they’re fit for a rapidly‑scaling business.
- Monitor market trends and competitor activity, ensuring the agency remains at the forefront of social advertising innovation.
- Oversee financial performance, ensuring profitability while maintaining cost‑efficiency.
- Set and manage budgets, ensuring effective allocation of resources for maximum ROI.
What You’ll Bring
- A visionary, collaborative leader who thrives in a fast‑paced, results‑driven environment.
- Proven expertise in social, content, and influencer marketing, with a deep practical understanding of social media and its integration with other channels.
- Demonstrable experience in developing first‑class strategic social campaigns and pitching for new business.
- Evidence of delivering new business and building long‑standing client relationships that inspire confidence and ongoing commitment.
- Proven ability to grow client business and lead conversations around social platforms, latest developments and trends, social creative best practice, influencer marketing, paid social, and social insights & analytics.
- Experience writing conceptual and strategic briefs, inspiring creative teams, and achieving outstanding results.
- Proven experience in top‑level client management and strategic guidance.
- Strategic thinking and the ability to execute innovative ideas that deliver measurable results.
Nice To Haves
- Experience working within an integrated agency, championing the role of Social and Influencer as part of a broader capability.
- Multi‑sector experience working across several accounts simultaneously.
Perks & Benefits
In addition to a competitive salary, a generous benefits package includes 28 days holiday (plus the option to buy additional days), enhanced pension contributions, life assurance, and more. A culture of learning and development is also central to our ethos, providing access to industry‑leading training and development programmes and opportunities to work with the world’s biggest media partners.
Equal Opportunities
McCann is a disability confident committed employer and will guarantee an interview to any disabled candidate who meets the essential criteria for this role. Please let us know in your cover letter if you are eligible and any adjustments you may need.
Our commitment to equal opportunities is a business imperative that is embedded into every aspect of how we operate. We believe an inclusive environment drives success and fosters belonging, connection, and shared purpose.
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