Bristol Store Manager

ABOUT THE ROLE

We have an exciting opportunity for an experienced and passionate retail manager to head up the Finisterre team at our fantastic Bristol store. Our Store Managers play a vital role in bringing together and energizing our Retail teams. As our Bristol Store Manager, you will be the driving force that galvanises our Bristol-based community, representing the brand and bringing our spirit to life in the capital.

Your character, passion and ability to inspire your team will be just as crucial as your ability to manage rotas and oversee operations – creating an exceptional retail experience that prioritises customer service and empowers the retail team to excel in their roles.

You don’t have to be a surfer, but a love of the sea and connection to the outdoors is essential – bringing a deep understanding of the benefits of this lifestyle and a passion to share and encourage it in others.

The successful candidate will have a wealth of experience overseeing daily store operations, ensuring that all activities align with our purpose as well as meeting established targets and KPIs. In addition, they will be an experienced leader who can effectively motivate, support and guide staff to feel confident and fulfilled in their roles, ultimately driving sales growth while safeguarding the integrity and image of our brand within the retail marketplace.

KEY RESPONSIBILITIES

• Contribute to & implement the Finisterre retail strategy, feeding back any insights from store to improve company performance and customer engagement
• Take additional responsibility as required, to include covering other stores, acting as a training store, arranging group events, supporting new store launches & projects
• Implement visual merchandising plans each season utilizing the store team to set up window displays and run marketing campaigns in store, working closely with the Finisterre visual merchandiser at Wheal Kitty

Customer Experience

• Demonstrate, understand and drive best in class Customer service
• Challenge the team to deliver a blend of brand engagement with an understanding of the commercial opportunity
• Ensure the team are in line with our Brand positioning and values at all times, being able to communicate these in a natural manner
• Act on customer feedback, taking appropriate action with all parties
• Build a loyal customer base and positive relationships throughout the Finisterre community
• Deliver a smooth customer transaction and be able to educate and guide customers towards purchase by in depth USP knowledge
• Contribute to service strategy, including management of social media if appropriate
• Work with the marketing team to deliver successful & engaging store events

Commercial

• Full ownership of the store P&L - ownership of the stores performance, understand and communicate the store targets and future plans with the team.
• Implement commercial changes in order to drive more sales.
• Keep up to date with the trading calendar, owning the planning and preparation for any seasonal or promotional launch activity.
• Communicate with merchandising team making sure we gain the most opportunity through stock.
• Understand and communicate the overall company strategy and how the retail goals fit into the overall direction
• Feedback any insights from store to HQ teams to improve company performance and customer engagement

Operations

• Ensure the store is staffed efficiently through effective rotaring reflecting weekly trading patterns
• Manage stock by liaising with distribution and merchandising departments to maximize sales and minimize discounts and residual stocks
• Optimise conversion through effective visual merchandising and presentation of the store. Implement visual merchandising plans each season utilizing the store team to set up window displays and run marketing campaigns in store, working closely with the Finisterre visual merchandiser
• Manage all costs of the store efficiently and communicate any maintenance needs back to retail ops team
• Manage all aspects of store security in accordance with company policy and procedure including staff, cash, stock, IT & buildings
• Manage health & safety for the store for day to day running plus any additional events
• Maintain a high standard of housekeeping and instruct store team to upkeep the general tidiness and cleanliness in store
• Take additional responsibility as required, to include covering other stores, acting as a training store, arranging group events, supporting new store launches & projects

People

• Be a role model for your store team, motivating, training and developing all staff to be at the top of their ability
• Communicate company goals to store team as appropriate and attend company events when necessary
• Take responsibility for team development and actively seek opportunities for improvement through internal and external sources
• Recruit staff that show a passion towards the brand values of the company reflecting our attitude towards Product/ People/ Environment and showing a good level of commitment
• Ensure your team is fully versed on product knowledge and continually looking for ways to improve performance – personally, as a team and of the store

KPIs

• Annual sales & contribution targets
• ATV
• Stock cover
• Store running costs v budget
• Conversion

WHAT YOU’LL BRING TO FINISTERRE

• You share our love of the sea and our brand values. You care about our planet and want to share your passion for protecting it with others.
• You like to lead by example, motivating and supporting others.
• You are a people person, building positive relationships with both customers and your retail team.
• You pay attention to detail, take pride in delivering tasks accurately and to a high standard.
• Proven experience at Store Manager level within a premium fashion brand who share Finisterre’s brand ethos
• Be commercially aware and possess in depth experience of working towards KPIs
• Competent with Excel, Word and Office Outlook
• Driven towards retail excellence and motivating towards other members of the team
• Punctual, responsive and a good communicator
• Ability to ensure on‑going improvement of customer service standards across the company
• Passion, energy and aspiration in line with Finisterre products, brand and customers

Important

The successful candidate must, by the start of their employment, have permission to work in the UK. Please note that Finisterre are not licensed to sponsor overseas workers.

WHAT YOU’LL RECEIVE FROM FINISTERRE

We are offering a full time, permanent contract, based at our Bristol store. We’ll invest in you with a competitive salary, circa £31,650 - £33,500, depending on your skills and experience.

But it’s not just a job. At Finisterre, we provide an opportunity to grow and develop yourself within at a fast‑paced, growing B Corp certified brand with a great culture and an exciting purpose. You’ll get the chance to collaborate with a diverse community of people with a shared mission. In return, we take good care of you through a range of initiatives and rewards, including:

• 25 days holiday per year, plus up to 8 UK bank holidays (pro rata for part time employees)
• Additional holidays for length of service
• Your birthday day off
• Up to 3 days of paid volunteering – we will support you in giving back to communities and causes
• A discretionary bonus scheme, based on company performance
• A pension scheme with Nest
• 60% product discount for personal and gift use
• 30% Friends and Family product discount
• Enhanced Family Leave policies to support you in growing your family
• Life assurance with access to an online wellbeing platform which includes, an employee assistance program, virtual GP appointments, digital gym, and a range of perks
• Access to a range of wellbeing resources, including counselling services, cycle to work, eye tests, and wellbeing activities
• Regular company and team social events
• Various discounts from our B Corp community
• Access our online Learning Library and company‑wide training sessions delivered by both internal and external trainers to support you in your ongoing development.
• An hour to spend in or by the sea every Tuesday followed by Sea Tuesday companywide meeting
• And so much more!

Closing date: 18 May 2026. We’ll be interviewing as we go along, so we’d encourage you to submit your application at the earliest opportunity, as the role may close earlier than advertised.

Finisterre is committed to building diverse and inclusive teams. We celebrate difference and encourage everyone to join us and be themselves at work.

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