Director of Ad Monetisation
Lead Tripledot’s global advertising strategy across our portfolio of hit games, driving strategy, analytics, partnerships, and innovation that power our ad monetisation performance and oversee more than $100M in annual ad revenue.
Key Responsibilities
- Lead and optimise ad monetisation strategy across all Tripledot titles, balancing revenue growth with player experience.
- Manage the ad monetisation portfolio exceeding $100M annually, delivering growth through data‑driven yield optimisation and testing. Oversee ad operations to ensure revenue stability and reliability, with fluctuations—whether drops or spikes—identified, investigated, and addressed swiftly.
- Own and innovate within the ad tech stack and mediation strategy, adopting new technologies, experimenting with formats, and developing custom tools with engineering.
- Analyse performance at scale, turning eCPM, fill rate, and ARPDAU insights into actionable improvements.
- Collaborate cross‑functionally with Product, UA, BI, and Engineering to design and iterate on ad placements and segmentation.
- Build and mentor a world‑class monetisation team focused on analytics, ad ops, and partner management.
- Own relationships with ad partners and networks, ensuring Tripledot remains a leader in ad innovation and compliance.
Qualifications
- 5+ years’ experience in ad monetisation, ad tech, or performance marketing within gaming or mobile apps.
- Proven success managing $100M+ in annual ad revenue.
- Expert knowledge of mediation, waterfalls, bidding, and partner optimisation.
- Strong analytical and quantitative skills—advanced in SQL, data tools, and statistical reasoning.
- Exceptional communication and negotiation skills, with the capacity to engage with senior executives and external partners effectively.
- Strategic thinker with a data‑first mindset and hands‑on execution ability.
- Experience working closely with BI, Product, and Engineering on scalable ad tech solutions.
- Experience leading monetisation for a top‑grossing mobile studio or large‑scale app portfolio.
- Familiarity with predictive modelling or machine learning in ad optimisation.
Benefits
- 25 days paid holiday in addition to bank holidays.
- Hybrid Working: Work in the office 3 days a week (Tuesdays and Wednesdays, plus a third day of your choice).
- Remote working: 20 days of the year to work from anywhere, or to cover mandatory office days.
- Daily Free Lunch: £12 per day when in the office.
- Regular company events and rewards: Quarterly on‑site and off‑site events celebrating culture and achievements.
- Employee Assistance Program: Confidential, caring support for personal matters.
- Family Forming Support: Support for fertility journey (subject to policy).
- Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
- Continuous Professional Development: Opportunities for career advancement.
- Private Medical Cover & Health Cash Plan: Opt‑in benefit with Bupa and Medicash.
- Cycle to Work Scheme: Salary sacrifice bike purchase scheme.
- Pension Plan: Qualifying earnings or opt‑in 4% contributory match schemes offered.
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