The Media Planning Senior Executive supports team deliverables across the campaign lifecycle by collating, managing and analysing data from internal and external sources. They use industry and proprietary research tools (OMS) to uncover insights to feed into planning decisions and compile historical data to ensure previous campaign learning is incorporated into new plans.
Collaborate closely with Activation and Ad Operations to traffic and launch campaigns and ensure plans are billed correctly.
Media Planning Senior Executives stay close to the plan during the live phase to support the optimisation of performance in‑flight.
Demonstrate sound working knowledge of the overall media landscape.
Skills and Experience
- Support media planning managers to ensure the smooth delivery of campaigns and their performance against agreed outcomes
- Conduct research and compile data to guide and support planning and optimisation recommendations
- Compile and validate creative specs. Collaborate with creative agency partners to ensure deadlines are met
- Develop strong relationships with Activation team to facilitate flawless execution of plans
- Collaborate with Activation teams to complete the detail of the plan in Olive, our finance system, and help solve for any issues
- Create trafficking sheet templates and collaborate with Ad Operations for campaign launch
- Prepare data for reporting and analysis
- Assist in the management of campaign analysis plans
- Contribute to internal case studies for the sharing of learning and best practice
- Meet with vendors and attend presentations to improve knowledge of the media landscape
Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.
We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in‑office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we’re together, fostering creativity, collaboration, and connection in this open and supportive environment.
Please note this is a UK based role and requires individuals to have the right to work in this location.
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