Our client is a large local government organisation and looking for an experienced Digital Officer to join their team. This is initially a 3 month contract which may be extended for the right applicant
You will
Scope of Work and Key Responsibilities
3.1 Directory Review and Content Management
- Make a real difference to people searching for career and skills support.
- Systematically review approximately 660 directory listings over the contract period.
- Check and update information for accuracy (e.g. contact details, eligibility criteria, delivery model, geographic coverage).
- Critically assess content to determine:
- What information is essential for users
- What can be simplified or removed
- How to improve clarity without losing meaning
- Rewrite and edit provider descriptions to ensure:
- Plain English and accessible reading style
- Consistent tone of voice
- Compliance with accessibility best practice (e.g. readability, inclusive language)
- Optimisation for search
- Ensure content is categorised correctly and aligned with the website's structure (taxonomy), applying judgement about where content best fits to improve user navigation.
- Format and upload content using WordPress CMS.
- Liaise confidently with providers and strategic stakeholders where clarification or updated information is required.
- Gather information diplomatically, taking account of political or partnership sensitivities where relevant.
- Flag duplicate, outdated or inactive listings to the Skills Connect team.
- Proactively identify structural or thematic gaps in directory content.
3.2 Website Content Administration (WordPress)
- Create and edit website content using WordPress, improving the experience for real people in our region.
- Apply consistent formatting (headings, links, categories, tags) in line with site standards.
- Make informed decisions about content placement within existing structures.
- Check hyperlinks and downloadable documents for functionality and accessibility.
- Support minor content updates across the site as required.
- Work independently to maintain content quality without requiring detailed instruction for each task.
3.3 Email Communications (dotdigital)
- Support production of weekly Skills Connect network emails using dotdigital.
- Collate content from team members and partners.
- Exercise editorial judgement about prioritisation and clarity of messaging.
- Draft and format email content in line with brand guidelines.
- Proofread content prior to distribution.
- Maintain and update distribution lists as required.
- Ensure content reflects appropriate tone and sensitivity when referencing partner activity.
HYBRID WORKING AVAILABLE
THIS ROLE IS INSIDE SCOPE OF IR35
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