SEO & GEO (Generative Engine Optimisation) Data Analyst

Job Title: SEO & GEO (Generative Engine Optimisation) Data Analyst

Salary: £61,344 - £68,160

Location(s): Edinburgh, Bristol, Chester or Halifax

Hours: Full-time

About this opportunity

At Lloyds Banking Group, we’re embedding analytics at the core of SEO and Generative Engine Optimisation (GEO) to drive organic growth across traditional search and AI‑driven platforms. The public website is a critical engine for discovery and consideration of our brands and products. This role is central to strengthening how we measure, understand, and improve search visibility and website performance.

In this role, you’ll own the SEO and GEO measurement framework, delivering clear dashboards and insights that shape prioritisation, investment, and optimisation decisions. You’ll lead opportunity sizing and causal analysis to identify high impact search initiatives. You’ll also champion robust SEO/GEO taxonomies, tagging, and data quality standards, embedding insight‑led decision‑making across digital and content teams.

Strong search analytics expertise, paired with the ability to influence and coach others, is essential to succeed in this high‑impact analytical role.

Key responsibilities

• Owning and evolving the SEO and GEO measurement framework, helping us to monitor performance across both organic search engines and generative AI platforms.
• Deliver actionable insights that will deliver uplift in rankings and citations, organic traffic, engagement and, ultimately, conversions.
• Build and maintain dashboards that surface SEO/GEO trends, opportunities, and risks.
• Conduct opportunity sizing, causal analysis, and forecasting to identify high impact initiatives and inform prioritisation.
• Embed a culture of insight‑driven decision‑making – coaching teams to confidently use data to guide SEO/GEO strategy.

Why join us?

We’re investing billions in our people, places and tech to change the way we meet the needs of our 28 million customers. We’re growing, and we’d love you to be part of the journey.

Experience Required

• Two years proven experience of working with and designing/evolving measurement frameworks/dashboards for SEO and website performance.
• Strategic collaboration: you’ll be working closely with stakeholders across the public website team and other strategic partners to inform priorities and to align insights with business objectives and growth ambitions.
• Ability to clearly communicate insights and recommendations to non‑technical and senior stakeholders.
• Experience in coaching or mentoring, fostering a culture of curiosity and evidence‑based decision making.
• A forward‑looking mindset, comfortable operating in a fast‑paced, e‑g environment.

We know that great talent comes from many backgrounds. Whilst this job advert may reference specific years of experience, we recognise that skills are developed in many ways, so if you have relevant, transferable experience, we encourage you to apply.

This is a place for you

Our ambition is to be the leading UK business for diversity, equity and inclusion, supporting our customers, colleagues and communities. We are committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and a dedicated Working with Cancer Initiative. We offer reasonable workplace adjustments for colleagues with disabilities, including flexibility in office attendance, location and working patterns.

Benefits

• A generous pension contribution of up to 15%
• An annual performance‑related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days’ holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies

Like what you hear? Join us!

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