Senior Social Media Marketing Manager (FTC - 12 months), Alexa Brand Marketing

At Amazon Devices & Services, we imagine the future, and then create it. Join brilliant minds to build new categories of technology that become part of everyone's everyday life. Together, we create connected experiences and transform lives, communities, and the world with our work. Alexa Brand Marketing is looking for a dynamic, customer-obsessed and passionate Social Media Marketer to help grow and develop our social media offering in Europe.

Are you a bold, culturally attuned social media leader who wants to work at the intersection of AI, connected devices, and consumer culture? This is your chance to own one of the most exciting briefs in Tech—building the social presence of Alexa and Echo across five of Europe's biggest markets (UK, DE, FR, IT, ES). We are seeking a Senior Social Media Marketing Manager to lead Alexa’s paid social and influencer marketing strategy across both brand and content campaigns, driving awareness and consideration through innovative, customer-first approaches. Day to day, you’ll lead cross-EU agency partnerships to deliver best-in-class campaign outcomes, partner closely with global teams to maximize impact, and own UK social media activity end-to-end. You will build playbooks that define how we run social marketing and execute high-profile campaigns, influencer activations and events, while staying ahead of platform innovation and AI developments across key social platforms.

The ideal candidate is a seasoned social and influencer media professional with a proven track record of working with established multi-marketplace consumer brands, a strong commercial mindset, and a data-driven approach to performance measurement. You’re comfortable navigating ambiguity, you prioritize effectively in an ever-evolving environment, and you communicate clearly and persuasively across global teams. Above all, you drive focus and excellence within the programs you own, partnering closely with colleagues in PR, marketing, and product management.

Key job responsibilities

• Drive marketing strategy for Alexa paid social and influencer channels for both brand and content campaigns
• Own management of UK social media activity
• Lead social and influencer agency partnership cross EU to deliver best in class operations and outcomes
• Partner with agencies and key social platforms to understand best practices and new technologies to stay at the forefront of AI developments
• Partner cross functionally with Amazon and external brands to drive innovative marketing programs that are demonstrably impactful to the business, that develop the category, usage and satisfaction.
• Media planning – become our expert in paid media campaigns coordinating Alexa media campaigns across EU
• Own operational processes such as budgeting, planning, optimization, testing and reporting for our channels. Identify opportunities to optimize for growth and scale efficiently

Basic Qualifications

• Experience driving direction and alignment with large cross-functional teams and agency partners
• Multiple years of experience in social media marketing with corporate consumer or technical brands
• Experience using customer insights and data-driven decision making to run paid social media and influencer campaigns
• Experience managing performance across channels, with measurement informing ongoing optimizations
• Experience with social media platforms (Meta, TikTok business manager) and digital content management tools (e.g. Sprinklr, Emplifi)

Preferred Qualifications

• Experience in managing multiple, competing priorities simultaneously
• Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
• Experience equally comfortable building strategic marketing plans and executing at a tactical level
• Speak, write, and read fluently in French, Spanish, German or Italian
• Proven track record of effectively developing and implementing marketing plans that drive customer demand using a variety of marketing tools

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Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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