National Account Manager - Off Trade

Prime Time is redefining the UK beer landscape as the category leader in better‑for‑you brewing.

Our award‑winning Lager, IPA, and Lager+ (the world’s first caffeine‑infused lager) deliver 30% fewer calories and 63% fewer carbohydrates than standard beers, without any compromise on taste.

The range has recently expanded to include a functional Pear Lager and Prime Time Zero, our first non‑alcoholic beer enriched with Magnesium and Vitamin B12. Every product in the portfolio is proudly gluten free. Today, Prime Time stands as the UK’s leading functional beer brand, built for the health‑conscious drinker who has been overlooked by the traditional beer market.

Commercially, Prime Time is one of the fastest growing beer brands in the UK, tripling revenue year‑on‑year and now expanding internationally. We are available in over 350 on‑trade venues, stocked nationwide in Waitrose, Tesco, Ocado, M&S and Shell, and activate at some of the largest festivals in the UK.

The Role

This is a pivotal commercial leadership role within the business.

You will own and deliver our Off Trade strategy across UK grocery, wholesale and e‑commerce, whilst playing a key role in shaping our international expansion. Working closely with the founders, you’ll be responsible for driving distribution, rate of sale, and long‑term customer partnerships across the UK’s leading retailers.

What You’ll Be Responsible For

• Leading and executing Prime Time’s Off Trade strategy across grocery, wholesale and online
• Owning and growing relationships with key retail partners including Tesco, Ocado, M&S, Waitrose and beyond.
• Developing and delivering joint business plans to drive profitable growth and category share
• Identifying and unlocking new distribution opportunities across the UK Off Trade landscape
• Unlocking, supporting and managing key export markets, including direct involvement in the USA and UAE
• Building strong, credible relationships with buyers and senior retail stakeholders
• Delivering best‑in‑class commercial execution across pricing, promotion and activation
• Owning forecasting, budgeting and performance tracking across the channel
• Working cross‑functionally with marketing, supply chain and finance to deliver aligned growth

Why Join Prime Time?

• Be part of one of the UK’s most exciting and disruptive challenger beer brands
• Play a key role in shaping our UK and international growth journey
• Work directly with founders in a fast‑paced, entrepreneurial environment
• Real opportunity to make an impact and grow with the business
• 25 days holiday
• Annual bonus structure
• Monthly £50 wellness gift
• Health insurance
• Free beers, and access to our festivals & events across the UK

If you’re looking to take ownership of a high growth Off Trade channel and play a defining role in scaling a brand with huge momentum, we’d love to hear from you.

Please apply via the application link with your CV, or email hello@primetimebeers.com

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