Working pattern: Hybrid working supported, with a minimum of 3 days per week in the London office
About the role
This role is a maternity cover for approximately 12 months. The Ecommerce Manager is responsible for the day-to-day trading, optimisation and performance of Susanne Kaufmann’s B2C ecommerce platforms, ensuring a best-in-class customer experience and strong commercial outcomes across core markets. The focus is on hands‑on trading, performance optimisation and cross‑functional delivery, working closely with Marketing, CRM, Copy and Product teams under the direction of the Ecommerce Director.
Key responsibilities
Ecommerce trading & performance
- Own the day-to-day management of the B2C ecommerce websites (German and English), including product uploads, launches and promotions.
- Deliver against B2C sales targets through effective trading, merchandising and optimisation.
- Monitor, analyse and report on sales, conversion, traffic and customer behaviour.
- Translate performance data into actionable insights to inform trading decisions and longer-term improvements.
- Proactively identify opportunities to drive revenue, conversion and AOV based on real‑time data and market trends.
Customer experience & UX optimisation
- Recommend and implement UX and design improvements to enhance the customer journey and conversion rates.
- Use analytics, user behaviour tools and customer insight to inform site improvements.
- Partner with Marketing and Creative teams to ensure site content aligns with brand campaigns, launches and tone of voice.
- Coordinate closely with Copywriters to ensure accurate, compelling and on‑brand website copy.
- Partner with Product Development to ensure product pages reflect accurate product information, ingredients and usage guidance.
- Work closely with the CRM Manager to align ecommerce and CRM strategies, sharing insights to inform segmentation and targeting.
- Support on‑site personalisation tools to deliver tailored content and customer experiences.
Technical & platform management
- Provide functional oversight of the ecommerce platform (Shopify).
- Act as the primary day‑to‑day contact for the web development agency.
- Project manage web development initiatives from briefing through to testing and delivery, under the guidance of the Ecommerce Director.
- Provide technical oversight for B2B websites where required.
Market awareness & continuous improvement
- Stay informed on ecommerce trends, tools and best practices.
- Bring forward ideas to improve performance, efficiency and customer engagement.
- Contribute to the ongoing evolution of the ecommerce operating model.
What we are looking for
Experience & background
- Strong experience in an ecommerce or digital trading role.
- Strong experience with Shopify (essential).
- Experience working in a premium, beauty or consumer brand environment preferred.
Skills & capabilities
- Strong commercial and analytical capability with a data‑led mindset.
- Confident using ecommerce analytics and user behaviour tools (e.g. ContentSquare, Hotjar).
- Highly organised, detail‑oriented and delivery‑focused.
- Comfortable managing multiple stakeholders and priorities.
- Strong communication skills and a collaborative working style.
Ways of working
- Hands‑on, pragmatic and results‑driven.
- Curious, proactive and comfortable operating in a fast‑paced environment.
- Collaborative and open to challenge and continuous improvement.
- Aligned with Susanne Kaufmann’s premium brand standards, sustainability values and customer‑first mindset.
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