Burlington Media Group Ltd is a dynamic independent B2B online media, magazine publisher, and events business. With a growing team of 15 we specialise in supporting the information needs of law firm operational teams, aiding them to make smarter, more informed management decisions.
Our two-decision maker only brands – Briefing and Legal Practice Management – deliver curated content designed specifically for leadership teams in UK law firms. Additionally, our flagship channel, LegalSupportNetwork.co.uk (LSN), serves as a vibrant online hub and community resource showcasing supplier content for any professionals in law firm operations.
Building on years of trusted relationships across the legal sector, we have also developed Unicorn, an interactive data service tailored to suppliers, enabling meaningful connections and driving successful marketing campaigns across the profession.
About the Role
Are you a natural relationship builder who thrives on creating meaningful connections and delivering impactful solutions? Do you have a passion for sales, an enthusiasm for creating integrated marketing solutions campaigns, and have the determination to grow a thriving client base?
We’re seeking a Business Development Manager who will drive new business opportunities on our leading large law brand Briefing. The Briefing portfolio provides cross-media services through digital, events, and research so is ideally suited to someone who is used to portfolio selling. This role will require the individual to work closely with the internal production, content and marketing departments with emphasis on conducting dual calls wherever possible to deliver revenues across our growing portfolio.
Key areas of focus on Briefing are the continued growth of our digital content and advertising channels, introduction to our structured conference program and the delivery of high value bespoke research projects. The Business Development Manager will play a central role in the delivery of these revenues and the future development of profitable revenue streams.
The role will suit an entrepreneurial sales person with at least 2 years successful media selling experience who is used to handling high value accounts and looking for the next step in their sales career.
Key Accountabilities for the Successful Business Development Manager
- Developing relationships using a consultative approach and pitch integrated marketing solutions from the portfolio to existing and new clients.
- Play a key role in the development and implementation of the commercial strategy for clients operating within the legal market in conjunction with the commercial director.
- Create and deliver a credible sales plan with the express aim of beating your annual quota of £300k in year 1, this must include upselling opportunities and new product development.
- Ensure maximum revenue generation and maximum yield through price management, with the aim of exceeding budgets and forecasted revenues.
- Drive and contribute to new product development initiatives aimed at generating growth from new, audience appropriate, revenue sources.
- Monitor competitor publications, websites and events to seek and convert leads. Also monitor new clients and industry developments for potential leads for conversion
- Understanding market trends and developments to maximise sales opportunities
- Attend industry events as and when needed, this may include overseas events.
- Attend regular meetings with central support departments, including those for commercial development, events and digital development.
- Keeping a log of all client facing activity and maintaining an accurate pipeline of associated business opportunities in Salesforce.
Key Skills & Knowledge
BEHAVIOURS AND KNOWLEDGE
- Demonstrate general business awareness, develop in-depth industry knowledge and strong commercial acumen.
- Excellent communication skills, oral and written, that includes ensuring information and data is shared across the legal portfolio.
- Ability to work on own initiative and offer a pro-active problem-solving approach.
- Ability to work in a team environment collaboratively with other business functions to agree deliverables and align resources to business plans.
- Ability to organise self to work efficiently and manage conflicting priorities and multiple deadlines.
- Ability to facilitate achievement against objectives.
- Decisive approach to problem solving and emphasis on high impact delivery.
Success Measures
- Overall uplift in revenues for your assigned client base, demonstrating a mix of new product development, sales and enhanced revenue generation on existing products.
- Achievement of personal and team revenue targets as agreed with the commercial director.
What We’re Looking For
- A proven track record in sales or client services, ideally within a B2B or media environment.
- Excellent communication and relationship-building skills.
- A proactive and organized approach to managing multiple responsibilities.
- Experience with Salesforce or similar CRM platforms (preferred but not essential).
- A passion for marketing, content, and innovation.
Why Join Burlington Media Group?
- Opportunity for professional growth and development within a supportive team environment.
- A varied and engaging role with the chance to make a real impact.
- Access to industry-leading events and an exciting portfolio of brands.
Reporting Lines
This role reports directly to the Commercial director and works closely with teams across sales, customer success, marketing, and content production.
Reward
40% structured commission plus over-rides + benefits
Benefits
- Competitive salary and commission
- 25 days annual leave, plus your birthday off, and Christmas Eve
- Generous Westfield health cover for everyday healthcare
- Auto-enroll pension plan with BMG matching up to 3%
- Cycle to work scheme and commuter season ticket loan
- Commit a working day to charity each year on us
- Early finishes on Friday, even earlier on payday
- A well-stocked fridge, plenty of snacks (some healthy, some not so healthy)
- Regular social activities, including free fortnightly online yoga and team outings
- Free gym membership (Mortlake building)
- Free eye tests
- £20 tax free monthly subsidy towards phone and Wi‑Fi expenses
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