At boohooMAN, we’re redefining menswear with bold style, fearless innovation, and a fresh take on fashion that sets us apart from the rest.
With a focus on streetwear, tracksuits & going‑out‑gear, product is everything to us and we don’t do anything substandard, not now, not ever!
We pay attention to detail, and we keep our products on‑point to ensure our customers ‘fits are consistently on lock. We’re constantly responding and reacting to stay ahead of the game and deliver you the best in fashion 24/7.
What You’ll Be Doing
This is key role within the boohooMAN and CRM team for the group. Reporting into the Head of Digital Marketing, you will be responsible for the creation and delivery of an overarching retention and acquisition strategy across CRM channels. You will work closely with the Trade/Ecommerce team to align on daily promotion strategy & tasked with alignment to drive strong sales growth.
We’re looking for someone who is passionate, creative and agile. Someone who thrives in a fast paced environment, a forward‑thinker, team player and all‑round communicator, playing a pivotal part in the digital marketing team.
- Strategical lead within the CRM function. Steering a high performance team to ensure business and commercial objectives are met including: AOF, CLTV, revenue per user, Campaign engagement & conversion, Premier subscriptions, email subscriptions & app downloads
- Overseeing the end to end management and execution of global email and push notification campaigns to nurture customers and deliver sales
- Representing CRM, work across departments and marketing channels to shape and develop an integrated, data led customer journeys
- Project and strategical lead and for all CRM initiatives and channel integrations including: Formulating and delivering a cross channel, data driven segmentation strategy, Ensuring campaigns are relevant to customers through campaign personalisation and using insights to balance brand and trade messaging, Define & lead a cross departmental database growth plan, Migration of Push Notifications into ESP, Create and embed send time optimisation model, Potential implementation of Facebook Messenger and WhatsApp
- Create bespoke and dynamic campaign plans to target key cohorts of customers. Building brand loyalty and meeting customer objectives for the business
- Collaborate with internal insights and marketing research teams to build and enhance customer insights and data. Using this, further develop targeting and segmentation
- BoohooMAN CRM representative across brands. As a core brand in the group, you will actively nurture regular feedback meetings, share best practice & knowledge. Harnessing the collective experience from a network of CRM experts to push group progress forward
- Deliver weekly, monthly, quarterly and ad hoc reports highlighting achievements, upcoming projects and insights to the leadership team
- Key stakeholder for ESP relationship, ensuring the technology is being used to its full potential and a strong working partnership is maintained
- Monitor and develop ESP structure and architecture, ensuring database quality and validity is not compromised
- Marketing GDPR representative. Regularly liaising with Legal and other business stakeholders to ensure all marketing team are in line with legislation
- Manage CRM team hierarchy, identifying team growth areas and create development solutions through coaching, mentoring and knowledge sharing opportunities
What We’re Looking For
- A creative, analytical and commercially driven individual
- Experience within a CRM Management role & managing others.
- Experience in email marketing and campaign management tools, specifically Bloomreach.
- Highly organised and process driven
- Demonstrable customer‑centric thinking
- Self‑motivated and enthusiastic approach to work who excels in challenging environments
- Actively keeps up to date, researching and reporting on new trends and industry best practice.
- Excellent command of MS Office‑package
- Team player, able to work with multiple business functions to achieve objectives
Why Join Us
We’re making bold moves, delivering real results, and driving forward with unstoppable momentum. If that excites you, then you belong at Debenhams Group.
Let’s lead the change together.
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