Head Of Proactive Sales- Levy UK - Full Time - Birmingham

Salary: Competitive Salary + 10% Bonus schemeShift hours: Full Time

Head Of Proactive Sales - Jockey Club Experiences X Levy UK, Remote/hybrid | Full-Time / Permanent

Competitive salary + excellent benefits including healthcare, wellbeing support, 23 days' annual leave plus bank holidays, life assurance, meals on duty, and more.

Overall Purpose

We are looking for a strategic and commercially driven leader to take responsibility for the leadership, management, and performance of proactive sales across Jockey Club venues. The successful candidate will develop and implement effective processes, structures, and resources to deliver initial Levy Year One performance, while shaping and executing a forward-thinking three-year sales strategy. They will lead, recruit, train, and inspire a high-performing team of sales managers and researchers, fostering a culture of accountability and success.

This role will drive business development by identifying new markets, expanding the existing customer base, and growing revenue across key accounts. Acting as a key ambassador for The Jockey Club, the candidate will represent the business at exhibitions, industry events, and networking opportunities. They will work closely with sales managers to identify and manage top-tier clients, leading proactive sales activity and strengthening long-term relationships.

Using strong market insight and business intelligence, the successful candidate will identify opportunities to increase market share and maximise revenue at optimal price points. They will collaborate cross-functionally with reactive sales, marketing, project management, and finance teams to ensure alignment and delivery of integrated sales, marketing, and communications plans. In addition, they will contribute to industry partnerships and association memberships, supporting the wider strategic goals of the organisation.

 

 Head Of Proactive Sales - The Role

Leadership & Team Management

• Lead, recruit, and develop the team in line with agreed processes and standards
• Inspire and maintain a high-performance, sales-driven culture
• Conduct structured performance reviews and drive targeted improvement actions
• Set and agree individual annual sales targets and KPIs aligned with budgets
• Oversee performance and ongoing development of the team

Sales & Revenue Management

• Ensure account plans and targets are in place to deliver revenue across all sales channels
• Take responsibility for venue sales reporting in line with agreed standards
• Drive retention and year-on-year growth across customer accounts

 

Marketing & Communication

• Lead venue communication and marketing activity in collaboration with Marketing
• Ensure clear and consistent communication strategies

 

Collaboration & Business Development

• Support and collaborate on new business bids and contract opportunities
• Work with mobilisation teams on trackers, site visits, presentations, and materials

 

Customer Experience & Account Management

• Take ownership of the customer sales experience across venues
• Ensure strong client relationships, retention, and growth

 

Financial Management

• Manage team expense budgets effectively

 

Industry Engagement

• Ensure industry association partnerships are actively managed and utilised
• Allocate associations across the team and encourage event attendance and networking

 

Innovation & Technology

• Stay curious and informed about emerging technology and AI
• Explore and implement technology to enhance processes and structures

 

What we're looking for

• A minimum of 5 years senior team management experience of high performing sales teams in hospitality industry.
• Enthusiastic, motivational, high integrity and strives for excellence.
• High resilience and relentless in pursuit of results.
• Sets high personal performance standards.
• Organised, able to make robust judgments, with ruthless prioritisation. 
• Honest, transparent and consistent.
• Gain and hold the respect of others.
• Have a flexible approach with a “can do” attitude
• A good record of accomplishment of driving world class performance.
• Strong commercial experience.
• Ability to monitor and challenge the use of processes.
• Excellent communication and relationship building skills.
• Be passionate about food, beverage and service.

What you'll get in return

• Competitive salary with bonus and full company benefits
• 23 days' annual leave plus bank holidays, your birthday off, and a holiday purchase scheme
• Healthcare & wellbeing: Aviva Digicare, Medicash (dental, optical, therapy treatments)
• Mental health support: 24/7 Employee Assistance Programme
• Family benefits: Enhanced maternity, paternity, and adoption leave. 2 days? additional leave after returning from maternity leave, day off for your baby?s first birthday, enhanced family leave
• Perks & discounts: Shopping, entertainment, and travel discounts, 20% off Nuffield Health and 10% off PureGym memberships
• Financial wellbeing: Pension scheme, Life Assurance, preferred rates on salary finance products
• Development opportunities: Professional subscriptions, ongoing training and structured career pathways
• Meals on duty included

Why Join Us?

Lime Venue Portfolio is part of Compass Group, the world's largest catering company, and a vibrant leader in hospitality.

We believe in celebrating individuality and building inclusive teams where everyone feels they belong. Our diverse team fuels creativity, innovation, and excellence.

We are proud to be an equal opportunities employer and welcome candidates from all backgrounds to join us in creating a supportive, empowering workplace where everyone can thrive.

Together, we create unforgettable experiences and shape the future of hospitality.

As part of Compass you'll help to feed people, fuel progress and forge connections in around 6,000 venues. Join us to grow your career with the industry leader, and get competitive pay, great perks and unrivalled opportunities for learning and development, at one of the UK's biggest businesses.

Job Reference: com/1004/69272001/52802253/SU #Levy UK

Compass Group UK&I is committed to fostering an environment where every individual can truly be themselves at work and has equal opportunities to advance in their careers. We strive to build a culture that respects and celebrates the unique talents, beliefs, backgrounds, and abilities of all our team members. We want our colleagues to feel valued, empowered to reach their full potential, and to thrive - because diversity is our strength!

Reference: com/1004/69272001/52802253/SULocation: Birmingham