Overview
Just Eat Takeaway.com is a leading global online delivery platform. The UK Head of Marketing Analytics leads the UK Analytics team, reporting to the Director of UK Analytics. You will set clear goals for marketing efficiency and work with the UK Marketing Director to optimize marketing and media in a fast-moving marketplace.
Responsibilities
- Drive excellence in media spend efficiency through the strategic evolution of Marketing Mix Modeling (MMM).
- Lead the "Test & Learn" culture by designing and implementing rigorous incrementality testing across both ATL and Performance channels.
- Bridge the gap between Data and Strategy, acting as a key advisor to the UK Marketing Director to optimize the balance between brand building and short-term performance.
- Synthesize market intelligence and UK media trends to ensure Just Eat Takeaway.com remains top of mind in a hyper-competitive marketplace.
- Empower the team by mentoring UK analysts, fostering a culture of technical excellence, curiosity, and commercial awareness.
- Collaborate with Global Marketing, Data and Finance teams to ensure UK insights are integrated into the global strategy.
Qualifications
- Deep expertise in Marketing Mix Modeling (MMM) and incrementality testing, specifically within e-commerce or marketplace environments.
- A track record of achieving goals related to media spend efficiency and reach.
- Strong knowledge of the UK media market and the ability to translate market outcomes into strategic opportunities.
- Exceptional stakeholder management skills, with the proven ability to influence internal and external partners.
- Experience in managing and developing teams, with a focus on lifting others to achieve collective success.
- High proficiency in session and conversion analysis, with a drive to improve reporting quality.
- Responsible and ethical approach to data, ensuring impact on the business.
- Resilience to thrive in a fast-paced tech environment, maintaining focus on the essentials to create clarity.
Inclusion, Diversity & Belonging
No matter who you are or where you come from, you can find your place at Just Eat Takeaway.com. We’re committed to an inclusive culture that embraces diversity of people and thinking, where all employees feel they belong and can bring their most authentic selves to work.
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