General Sales Manager - West Midlands - £Highly Competitive Basic + Attractive Commission Structure

Salary: £Highly Competitive Basic + Attractive Commission Structure

Are you a dynamic sales leader ready to make your mark in a business that’s redefining what’s possible in print and packaging?

Our client is a trailblazer in high-end print and packaging, celebrated for pushing boundaries, setting industry standards, and turning creative vision into reality. With a heritage built on craftsmanship, innovation, and cutting‑edge technology, they’ve become the go‑to partner for brands seeking packaging that commands attention and elevates perception.

As they continue to grow, they’ve identified the ‘food to go’ sector as a key opportunity for expansion—and that’s where you come in.

The Opportunity

As General Sales Manager, you’ll spearhead the business’s strategic move into this exciting and fast‑growing market. You’ll be responsible for shaping and executing the sales strategy, leading a small but talented team, and driving revenue growth through new and existing relationships in the food‑to‑go packaging space.

This is a hands‑on leadership role—perfect for someone who combines strategic acumen with a genuine passion for creating standout packaging solutions.

Key Responsibilities

• Develop and execute a growth strategy focused on the food‑to‑go packaging market.
• Build and nurture strong relationships with both new and existing clients, identifying opportunities to add value and deliver innovative solutions.
• Lead, coach, and inspire a sales team to achieve and exceed targets.
• Collaborate with internal teams across design, production, and innovation to deliver high‑impact, commercially successful outcomes.
• Monitor market trends, competitor activity, and emerging technologies to ensure the business stays ahead of the curve.

About You

You’ll bring a blend of strategic sales leadership and deep sector knowledge, ideally with a proven track record selling packaging into the food‑to‑go or FMCG market. You thrive on building relationships, spotting opportunities, and inspiring others to deliver excellence.

You’ll also have:

• Strong experience in print or packaging sales, ideally within food‑to‑go or foodservice.
• A consultative approach with a keen eye for design, innovation, and premium quality.
• The ability to lead from the front, motivate teams, and drive business growth.
• Commercial awareness and confidence to operate at senior stakeholder level.

Why Join?

This is more than a sales leadership role—it’s a chance to shape the next chapter of an award‑winning company’s growth story. You’ll be joining a business that values creativity, collaboration, and continuous improvement, where your ideas and expertise will have real impact.

If you’re ready to combine your commercial flair with a passion for premium packaging, we’d love to hear from you.

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