We are a fast-growing, FinTech company looking for a talented and enthusiastic individual to join our team. We are expanding, making this a perfect position if you would like to have a significant impact on our company’s growth and develop your role and career as the business evolves. You will join a team where your ideas will be welcomed and valued.
The Vice President of Sales – Direct B2B Channel is responsible for owning growth, conversion, and execution across Insignis’s direct business client segment, including SME, mid‑market, and larger corporate organisations acquired through inbound and outbound sales motions.
This role exists to turn Insignis’s strong inbound demand, digital journey, and outbound capability into predictable, scalable revenue and funded balances, while maintaining high standards of suitability, governance, and customer experience.
Success in this role is defined by conversion discipline, operational excellence, and repeatable execution — not heroics.
Role Responsibilities
Key Objectives
- Drive sustainable revenue and balance growth through the Direct B2B channel
- Improve inbound and outbound conversion rates across the full funnel
- Build a scalable, metrics‑led operating model for direct sales
- Reduce friction between marketing, sales, onboarding, and funding
- Establish the Direct channel as a predictable, high‑velocity growth engine
Core Responsibilities
Direct B2B Revenue Ownership
- Own revenue, pipeline, and funded balance targets for the Direct B2B channel
- Translate Insignis’s GTM strategy into a clear direct‑sales execution plan
- Balance inbound demand with structured outbound activity
- Maintain tight control of funnel health, deal velocity, and forecasting
Funnel Conversion & Execution Excellence
- Own conversion performance across the full funnel from web‑to‑lead through to funded account
- Diagnose and remove friction across sales, onboarding, and funding journeys
- Partner with Marketing,RevOps, and Client Onboarding tooptimisethroughput
- Treat conversion improvement as a core leadership responsibility
Team Leadership & Performance Management
- Lead and develop the Direct B2B salesorganisation(inbound and outbound)
- Set clear activity, quality, and outcome standards
- Coach managers and ICs to perform consistently
- Work closely with Marketing on demand quality, routing, andprioritisation
- Partner withRevOpsand Technology to improve CRM discipline and automation
- Reduce administrative burden on sellers
- Ensure sales process is simple, repeatable, and scalable
- Own forecast accuracy for the Direct channel
- Inspect leading indicators such as conversion, velocity, and drop‑off
- Use data toidentifybottlenecks and coach improvement
- Provide clear reporting to CSO,ExCo, and the Board
Customer Experience, Suitability & Governance
- Ensure direct sales reflect Insignis’s regulatory and suitability standards
- Balance speed with quality without compromising outcomes
- Partner with Client Services to ensure smooth onboarding and funding
- Protect Insignis’s reputation while scaling volume
Experience & Background
- Proventrack recordscaling inbound and outbound sales motions
- Strong understanding of funnel economics and conversionoptimisation
- Experienceoperatingin regulated or high‑scrutiny environments
- Comfortable leading teams in fast‑paced, metrics‑driven settings
Leadership Attributes
- Execution‑led and outcome‑focused
- Data‑driven and analytically strong
- Operationally rigorous and systems‑minded
- Calm under pressure
- Values‑led with strong customer focus
Benefits Of The Job:
- Competitive compensation
- 25 days holiday (exc. Bank holidays)
- Pension contributions
- Private medical insurance
- Employee health and wellness discounts
- Cycle to Work Scheme
- Monthly team lunches
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