Overview
Ready to revolutionize healthcare, making it faster and more accessible than ever before?
HeliosX is building a world-leading healthcare platform with in-house medical teams, researchers, and pharmacists. We operate across multiple brands and markets with a focus on scale, speed, and clinical rigour to redefine personalized care.
The Opportunity
We’re hiring a Senior SEO Manager to own SEO and LLM-driven discoverability end-to-end across all HeliosX brands and markets, including MedExpress, Dermatica, ZipHealth, RocketRx. Search is changing fast; discovery is increasingly driven by AI Overviews, LLMs and GenAI-powered answers. This role ensures HeliosX is visible, authoritative and trusted in the new search landscape.
Role
This is not a traditional keyword-only SEO role. You will sit within the Growth team and act as the single owner of organic discovery, spanning:
- Technical SEO & engineering requirements
- Content & clinical authority (E-E-A-T)
- Off-site authority and UGC ecosystems (Reddit, forums, Q&A)
- LLM visibility, citations and answer inclusion
What You’ll Do
- SEO & LLM Strategy
- Conduct a full SEO audit by brand and condition/treatment category
- Build and own a unified SEO + LLM search roadmap across all brands and markets
- Define prioritisation based on Google rankings, AI Overviews and LLM citation behaviour
- Track and respond to changes in GenAI search behaviour and emerging best practices
- Technical SEO & Engineering Collaboration: Act as product owner for SEO engineering initiatives
Partner with Engineering to deliver:
- Modular treatment and condition page templates
- Clean URL architecture, metadata and internal linking logic
- Core Web Vitals and page speed improvements
- Structured data (MedicalEntity, Product/Service, FAQ, Organisation)
- Crawlability, indexation, canonicals, sitemaps and freshness signals
- Ensure SEO requirements are embedded into BAU launches and platform decisions
- Content, Clinical & E-E-A-T
- Scale clinically authoritative, SEO-ready content
- Maintain regular refresh cycles to support freshness signals
- Roll out author bios, reviewer profiles, citations, and accessibility standards
- LLM Visibility & Off-Site Authority
- Ownership of LLM-specific optimisation initiatives, including schema expansion, content structuring, topical completeness and Reddit/UGC influence across priority conditions and treatments
- Balance traditional link building with modern authority signals used by LLMs
- Measurement & Reporting
- Rankings and keyword coverage
- Organic revenue and funnel performance
- Schema coverage and content gaps
- LLM answer inclusion, citations and hallucinations
Work with Data to maintain unified SEO and LLM dashboards across brands.
What You’ll Bring To HeliosX
- 5–8+ years of SEO experience, including technical SEO at scale
- Proven experience working cross-functionally with Engineering, Content and Data
- Strong grasp of E-E-A-T principles and clinical/authoritative content requirements
- Curious and forward-thinking about LLMs, GenAI search and AI Overviews
- Comfortable owning strategy and execution in a fast-moving environment
- Experience with international SEO (UK, US, DE, CA)
- Highly organised and detail-oriented, with a creative and resourceful approach to problem-solving and scaling effectively
Nice to haves
- Understanding of medical, regulated or high-trust verticals (healthcare, finance, etc.)
- Hands-on experience with structured data for medical content
- Early experience optimising for AI search, citations or answer engines
Life at HeliosX
At HeliosX, we’re building the future of healthcare. This role offers mission-driven, innovative work and opportunities to scale and create meaningful change.
Here’s What You Can Expect:
- 25 Days Holiday (+ public holidays)
- Private healthcare, including dental and vision cover
- Employee Pension with Smart Pension and enhanced parental leave
- Cycle-to-work and Electric Car schemes
- Free monthly products from Dermatica and MedExpress, plus family discounts
- Home office allowance
- Wellbeing perks: Headspace subscription, gym discounts, L&D budget, and free Audible subscription
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