Overview
At Jellyfish, we believe in the power of diverse perspectives and inclusive collaboration. We welcome individuals who excel in collaborative, varied teams and value the unique contributions that each person brings to the table. Jellyfish is a global digital marketing agency; a unique fusion of tech enthusiasts, creative minds, and media and data experts all united to empower our clients along their digital journey. Our commitment to embracing diverse perspectives fuels our innovation and strategies that challenge the status quo, reinvent media activation, and craft influential stories for our global clients and their customers. Join us in shaping a future where business growth and personal fulfilment go hand in hand.
Job Description
As a Digital PR Manager, you’ll play a key role in shaping and delivering high-impact earned media strategies that drive SEO success for our clients. You’ll support campaigns from concept to execution, crafting compelling stories, securing media placements, and generating high-quality backlinks and brand mentions that improve organic and LLM performance. This role is ideal for an experienced Digital PR professional or a Senior Executive looking for their next step up. You’ll have a key role in strategy, client management, and campaign execution, working closely with SEO teams, content creators, and creative teams to ensure digital PR efforts are integrated, data-driven, and results-focused. You’ll be expected to think strategically and execute brilliantly, managing multiple campaigns while maintaining the highest standards of creativity, storytelling, and relationship-building with journalists and media outlets.
Responsibilities
- Strategic Leadership & Campaign Management: Own and manage Digital PR campaigns from ideation to execution, ensuring alignment with SEO and broader marketing strategies.
- Develop compelling stories and creative campaign ideas that earn media coverage and drive engagement.
- Build and maintain relationships with journalists to secure high-quality placements.
- Work closely with SEO & GEO specialists to create targeted outreach strategies that improve organic and LLM search performance.
- Identify newsjacking and reactive PR opportunities to ensure our clients stay at the forefront of industry conversations.
Client & Stakeholder Management
- Serve as the day-to-day lead for key client accounts, ensuring seamless communication, strategy alignment, and campaign execution.
- Present campaign strategies, progress updates, and results to clients, showcasing the impact of Digital PR on their SEO performance.
- Support and lead client meetings, calls, and workshops, articulating insights, recommendations, and next steps with confidence.
Performance & Reporting
- Monitor, track, and report on campaign performance, using data to refine and optimise PR strategies.
- Conduct backlink analysis and competitor benchmarking, working with SEO teams to identify new opportunities.
- Stay ahead of industry trends, media landscapes, and digital PR best practices, ensuring we deliver cutting-edge campaigns.
Collaboration & Team Development
- Work cross-functionally with SEO, content, and creative teams to maximise the impact of Digital PR.
- Contribute to the continuous improvement of processes, tools, and techniques to enhance the effectiveness of our campaigns.
Qualifications
Essential:
- 3+ years of experience in Digital PR, with a proven track record of leading campaigns from ideation to delivery.
- Strong storytelling skills, able to craft narratives that capture media attention.
- Expertise in media outreach
- Understanding of SEO and link-building, and how Digital PR contributes to organic search success.
- Excellent communication and presentation skills, comfortable leading client meetings and workshops.
- Strategic thinker and hands-on doer, able to balance big-picture vision with execution.
- Strong organisational skills, capable of managing multiple campaigns at once.
Bonus Skills (Nice To Have)
- Experience with PR tools like Muck Rack, SEMrush, and/or BuzzStream.
- Ability to analyse and interpret SEO performance data to inform PR strategies.
- Experience in international or multi-market PR campaigns.
- Experience in digital PR activity for auto, insurance, tech or SME clients.
Additional Information
Join Jellyfish and experience a workplace where we prioritise your growth, celebrate your contributions, and empower you to tailor your work environment to suit your needs.
Note: We emphasise skills, expertise and behavioural attributes over years of experience and traditional degrees. If you want to join our collaborative team, we invite you to apply today with your resume in English.
There has been an increase in fake recruiters impersonating Jellyfish. If you are unsure whether an email with a job offer is from Jellyfish, or you suspect fraudulent activity, please report it to talentacquisition@jellyfish.com.
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