Role
National Account Manager – OOH & Wholesale
Company
Flawsome! Drinks
Reports to
Head of Sales
No agencies please
About Flawsome!
It all started in our nan’s orchard with one wonky idea: why do we care more about how fruit looks than how it tastes?
Flawsome! turns unwanted, wonky and surplus fruit into delicious, natural juice drinks. Our philosophy is simple – craft drinks, made sustainably, tasting as grandma intended. No added sugar, no nasties, just great juice with purpose.
The Role
We’re looking for a National Account Manager to lead and grow our OOH & Wholesale channel, with a strong focus on UK foodservice wholesalers, including Bidfood and Brakes.
Hands‑on commercial role owning national accounts end‑to‑end: listings, pricing, JBPs, promotions, ranging, and day‑to‑day relationship management. Work closely with Head of Sales, Marketing and Operations teams to accelerate distribution, volume and visibility in foodservice.
Not a sales‑director or team‑management role – it’s about owning key accounts and delivering growth.
Key Responsibilities
Account Management & Growth
- Own and manage national wholesale and OOH accounts, with priority focus on Bidfood and Brakes
- Develop and deliver Joint Business Plans (JBPs) to drive sustainable, profitable growth
- Secure new listings, expand range distribution and increase ROS across existing accounts
- Lead pricing, promotions, rebates and commercial negotiations in line with brand positioning
Foodservice & OOH Execution
- Drive Flawsome!’s presence across foodservice operators via wholesale partners
- Support customers with tailored sampling, activations and menu integration
- Work closely with depot teams, buyers and foodservice stakeholders to unlock growth
New Business Development
- Identify and win new wholesale and OOH opportunities aligned with our strategy
- Build strong senior-level relationships with buyers, category managers and decision‑makers
- Position Flawsome! as a must‑stock premium, sustainable juice brand
- Own forecasting, volume planning and account performance tracking
- Maintain accurate CRM, pricing files and promotional plans
- Collaborate closely with Marketing and Supply Chain to ensure flawless execution
Brand & Values
- Represent Flawsome! at trade shows, customer meetings and industry events
- Confidently communicate our sustainability mission, sourcing story and product quality
- Be a brand ambassador – passionate, credible and commercially sharp
What We’re Looking For
- 3+ years’ experience in FMCG sales, ideally within Wholesale, Foodservice or OOH
- Proven experience managing national wholesale accounts (Bidfood, Brakes or similar highly desirable)
- Strong commercial and negotiation skills, with a track record of delivering growth
- Excellent understanding of the UK foodservice and drinks landscape
- Organised, proactive and comfortable working at pace in a scaling business
- Passion for sustainability and belief in Flawsome!’s mission
- Comfortable with national travel and being out with customers regularly
Why Join Flawsome!
Flawsome! isn’t just another drinks brand. We save perfectly good fruit from going to waste, support farmers, and create natural, great-tasting drinks people genuinely love.
As NAM – OOH & Wholesale, you’ll play a key role in scaling our foodservice presence and shaping the next phase of our growth – with real ownership, autonomy and impact.
If you’re commercially driven, relationship‑led and excited by challenger brands with purpose, we’d love to hear from you.
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