Digital Coordinator

Digital Marketing Co-Ordinator – Job Description

Digital Co-Ordinator Responsibilities

• In conjunction with the Marketing Director, develop and integrate digital marketing strategies across web and social channels.
• Maintain digital dashboards of multiple websites and social channels.
• Create and upload copy and images for the businesses’ websites.
• Work with agencies to design landing pages, website banners and assist with web visuals.
• Work with agencies to deliver the SEO and PPC strategy to drive traffic and leads.
• Work with agencies to conduct keyword research, improve website optimisation and web rankings (and other metrics) and web / social statistics reporting including SEO, PPC, followers, leads etc.
• Use web analytics & management software (Google Analytics, Hubspot, SEM Rush etc.) to monitor key online marketing metrics to track success and make recommendations for improvement.
• Work with content writers to help create consistent, meaningful content on all digital / social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns.
• Communicate with social media followers, including responding to queries in a timely manner.
• Recommend and implement paid social media campaigns to support other activities.
• Conduct social media audits to ensure best practices are being used.
• Prepare monthly reports on social media / digital marketing efforts.
• Suggest recommendations to adjust the online marketing activity for optimal results.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Research opportunities to gain media coverage and backlinks on an ongoing basis.
• Provide accurate reports and analysis to the company management to demonstrate effective return on investment (ROI).
• Ensure that the brand message is consistent.
• Perform other duties when needed.

Digital Co-Ordinator Requirements:

• Degree in Digital Marketing/Journalism/Communications or a related field.
• At least 3 years experience in a similar role.
• Hands-on experience of digital marketing / social media experience including website management and planning / managing content in a corporate, or agency setting.
• Excellent written and verbal communication skills and must have a thorough understanding of digital marketing / social media management.
• Experience dealing with / writing about technical subjects is desirable.
• Strong experience of using various management and analytics software including Hubspot, SEM Rush (or similar) and Google Analytics.
• Working knowledge of content management systems, HTML and CSS.
• Knowledge of video and picture editing software such as Adobe
• Multi-tasking and time-management skills, with keen attention to detail and the ability to prioritise tasks.
• Ability to work in a fast-paced, high-pressure environment.

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