About The Team
The regional marketing function at Miro focuses on driving pipeline and revenue across our key markets. You will be joining the EMEA regional marketing team, with responsibility for our UK and Ireland business.
About The Role
Miro is looking for an experienced and ambitious senior regional marketing manager to own the strategy, execution and localized impact of our marketing efforts in the United Kingdom and Ireland. This is a critical role responsible for driving significant pipeline and revenue growth in a key international market.
Reporting to the Head of Regional Marketing (EMEA), you will be the marketing expert for the UK, collaborating closely with Sales, Customer Success, Product Marketing, and our Global Campaigns team to deliver high-performing regional marketing programs.
This is an individual contributor role, operating without direct reports but with significant organisational influence. The ability to collaborate with and steer cross-functional peers is critical for success.
What You’ll Do
- Establish and own Miro's regional marketing plan for UKI, translating GTM goals into a strategy that directly generates and accelerates pipeline.
- Lead the end-to-end development and execution of effective and scalable regional marketing activities, including events, ABM, and other field programs that accelerate pipeline and drive revenue.
- Align, prioritise and plan closely with sales, marketing and other functional and cross-functional teams to ensure that targets are met.
- Apply a strong understanding of sales and business priorities, customer needs, and regional competitive landscape to planning and execution.
- Collaborate with digital marketing and demand generation teams to leverage digital tactics for field execution and event follow-up strategies.
- Work closely with regional partners and the partner marketing team to incorporate the partner ecosystem into regional plan and field events.
- Regularly report on regional performance metrics, campaign ROI, and pipeline contribution to GTM and marketing leaders.
- Own and manage the regional marketing budget for the UK, demonstrating a strong ROI for all expenditures.
- Manage local agency relationships and event logistics.
What You’ll Need
- 7+ years of experience in B2B SaaS marketing, with at least 3 years dedicated to a UK regional marketing role.
- A proven track record of designing and executing full-funnel marketing campaigns (online and offline) that result in measurable pipeline and revenue growth.
- Deep understanding of the UK B2B technology landscape, buyer personas, and customer journey.
- Strong analytical skills and proficiency in using CRM (e.g., Salesforce) and marketing automation platforms (e.g., Marketo).
- Exceptional collaboration and communication skills, with the ability to influence cross-functional teams (Sales, Product, Global Marketing).
- Strong understanding of regional campaign management and measurement.
- Outstanding skills in project management and prioritization.
- Demonstrated ability to act decisively in ambiguous situations to move work forward effectively.
- Demonstrated experience leveraging AI tools to enhance program efficiency and output.
What's In It For You
We want you to feel supported, connected, and ready to grow. Our global benefits package generally includes equity, a wellbeing benefit, a WFH equipment allowance, and an annual Learning & Development stipend. Join a diverse team where you can do your best work. Full benefits may differ per location. If you would like to learn more about location-specific benefits, please refer to our Global Miro benefits board.
Check Out More About Life At Miro
- Youtube: https://www.youtube.com/@lifeatmiro
- Blog: https://miro.com/careers/life-at-miro/all/
- Instagram: https://www.instagram.com/mirohq/
Privacy
Miro handles and uses personal data of job applicants in line with its Recruitment Privacy Policy found here.
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