Basic salary: Circa £55K + Benefits + Bonus
Our client is a well known international hotel chain are looking for a Digital Marketing Performance Manager to define and lead the digital marketing strategy, with a strong focus on driving direct website acquisition and revenue growth through a data-driven, results-oriented approach. This person will own all digital marketing and performance channels, including paid media, SEO, AEO, affiliates and paid social, while supporting the Head of eCommerce and wider marketing team across CRO, CRM and content initiatives. The position has a strong commercial focus, ensuring ROI targets are met through close budget management and collaboration with Revenue Management teams to maximise overall revenue performance.
Key Responsibilities
- Develop and execute the end-to-end digital marketing strategy to drive direct bookings, revenue growth and brand awareness.
- Lead all digital marketing and acquisition activity, including Google Ads, Metasearch, Paid Social, Affiliates, Organic Search, Email and CRM.
- Own and optimise paid marketing campaigns (Search, Performance Max, Demand Gen, AI Search Max), working closely with agency partners.
- Define and oversee SEO and AEO strategies to increase organic traffic, improve rankings and grow visibility for priority search terms.
- Plan, allocate and manage the digital marketing budget, including significant paid media spend, ensuring ROI targets consistently met.
- Monitor and analyse performance against KPIs through daily, weekly and monthly reporting using tools such as GA4, Mixpanel, Google Ads and Looker Studio.
- Communicate performance insights, results and recommendations clearly to senior stakeholders.
- Manage and challenge agency partners to ensure delivery against agreed targets and best-practice standards
Requirements
- 5+ years’ experience in digital marketing within a B2C environment within hospitality or travel.
- Proven experience managing performance marketing campaigns and budgets at scale.
- Strong hands‑on knowledge of Google Ads, Meta Ads Manager, SEO, affiliates and email/CRM platforms.
- Confident using analytics and reporting tools including GA4, Mixpanel and Looker Studio.
- Highly analytical with strong commercial acumen, combined with a creative, problem‑solving mindset.
- Excellent communication and stakeholder management skills, with the ability to influence at all levels
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