Specialist, Product Marketing

About the role

We are looking for a Specialist (Senior Marketing Executive role - B2B) to work in our UK Vocational Marketing team at Pearson. The individual will support the Manager with the promotion of Post-16 Level 2 and 3 portfolio. They will also develop and execute marketing communications to promote the BTEC Level 1 and below portfolio and will implement the monthly BTEC / VQ marketing newsletter to our schools and FE colleges audience.

Reporting to the Manager for BTEC, T Levels and Higher Nationals, the role will be working closely with our product managers and sales team as we develop our product portfolio within a competitive and evolving market. We are looking for someone who is customer focused, commercially-minded, results-driven and able to build relationships with key stakeholders whilst supporting on a number of key portfolio campaigns.

This is a broad agile role that requires a hands‑on marketer to build and maintain good direct and cross-functional relationships and who can support the execution of marketing campaigns across a number of different channels: email, paid social, via sales team whilst producing engaging content and keeping information/documents up to date on the website and on Seismic. In return, we can offer a friendly and supportive team, opportunities to learn and develop skills and the ability to work flexibly either remotely and/or from our London or Oxford offices.

Key responsibilities

• Support on the development and implementation of marketing campaigns/activity that drives lead generation and adoption of Post-16 Level 2/3 amongst our schools and FE colleges customer groups.
• Manage the promotion of BTEC Level 1 and below and Sweet Education to drive leads and revenue.
• Manage the production and distribution of the monthly newsletter.
• Manage the production and implementation of marketing communication for multi‑channel campaigns.
• Use customer insights, competitor and market share to inform campaigns.
• Support the planning, development and production of high‑quality marketing content - sales collateral/presentations, website, subject content, emails, video, social posts and for all stages of the customer journey, to maximise campaign effectiveness.
• Work closely with the Advanced Specialists, Manager and design team to create campaigns that follow brand guidelines and ladder effectively to wider product marketing and brand strategy.
• Work closely with Brand/Content team to develop messaging frameworks and write engaging copy for campaigns - using customer insights and Pearson brand and TOV guidelines.
• Tracking and measuring the results of campaigns and support in the production of performance reports

Skills and experience

• Excellent communication and networking skills with a strong sense of teamwork and the ability to deal with stakeholders at all levels.
• Excellent copywriting for marketing channels.
• Strong campaign and project management experience.
• A passion for customer experience - analysing products, customers and market dynamics and aligning these to deliver compelling campaigns.
• Multi‑channel campaign management across digital and offline channels (print, DM, email, social, sales, websites, SEM/PPC, SEO, display etc).
• Strong organisational skills and the ability to plan and prioritise work effectively.
• Commercial mindset and results‑driven.
• Ability to effectively analyse/interpret results for all marketing campaigns.

Who we are:

At Pearson, our purpose is simple: to help people realize the life they imagine through learning. We believe that every learning opportunity is a chance for a personal breakthrough. We are the world's lifelong learning company. For us, learning isn't just what we do. It's who we are. To learn more: We are Pearson.

Pearson is an Equal Opportunity Employer and a member of E-Verify. Employment decisions are based on qualifications, merit and business need. Qualified applicants will receive consideration for employment without regard to race, ethnicity, color, religion, sex, sexual orientation, gender identity, gender expression, age, national origin, protected veteran status, disability status or any other group protected by law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

If you are an individual with a disability and are unable or limited in your ability to use or access our career site as a result of your disability, you may request reasonable accommodations by emailing TalentExperienceGlobalTeam@grp.pearson.com.

#J-18808-Ljbffr