Location: Remote (UK-based)
Company Overview
- Established and growing B2B software vendor operating within the finance technology space
- Provides workflow and process automation solutions into finance teams and the Office of the CFO
- Serves SME and Mid-Market organisations across the UK and international markets
- Strong product-market fit with a consistent and expanding customer base
- Currently investing in Product-Led Growth (PLG) to build a scalable, self-serve acquisition and conversion engine alongside a sales-led approach
Role Overview
- Ownership of the self-serve funnel, from initial signup through to activation and paid conversion
- Focus on improving conversion, activation, and overall user journey performance
- Highly hands-on role centred around experimentation, data analysis, and execution
- Responsible for evolving an existing PLG motion into a more structured and scalable growth engine
- Strong emphasis on data, with end-to-end ownership from event tracking through to insight generation and action
Key Responsibilities
- Own the end-to-end self-serve funnel from user signup to paid conversion
- Identify and resolve drop-off points within onboarding journeys
- Design, execute, and analyse A/B tests across onboarding flows, messaging, and user experience
- Run a consistent, hypothesis-driven experimentation programme
- Analyse product and user data to identify friction points and growth opportunities
- Build and optimise lifecycle journeys, including onboarding and behavioural messaging campaigns
- Develop targeted in-app and email engagement to improve activation and conversion
- Enhance onboarding experiences and product interactions to increase adoption
- Work closely with Marketing to understand acquisition channels and improve conversion by segment
- Support the development of attribution models to better understand performance across the funnel
- Analyse cohort behaviour and funnel performance to inform decision-making
- Present clear, data-driven insights to senior stakeholders
- Collaborate with Product, Marketing, and Sales teams to align on growth initiatives
- Feed insights into product roadmap discussions to support adoption, retention, and expansion
- Leverage AI tools to accelerate experimentation, analysis, and delivery
- Support the development of early-stage growth capability within the team
Skills & Experience Required
- Proven experience owning a Product-Led Growth or self-serve funnel within a B2B SaaS environment
- Demonstrated success improving conversion across onboarding and activation
- Working with event-level product data
- Segmenting users and analysing cohort behaviour
- Building dashboards and communicating data-driven insights
- Translating analysis into clear product and growth actions
- Experience using product analytics, engagement, and feedback tools
- Track record of running regular A/B testing and experimentation programmes
- Hypothesis-driven approach to problem solving
- Commercial mindset, with the ability to link product activity to business outcomes
- Experience working cross-functionally with Product, Marketing, and Sales
- Ability to operate independently in a fast-paced environment
- Strong communication and stakeholder management skills
- Experience using AI tools to improve efficiency and output
- Experience working on SaaS products with onboarding or activation dependencies
- Familiarity with lifecycle messaging or in-app engagement platforms
- Exposure to finance, accounting, or fintech software environments
- Basic wireframing or prototyping capability
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