Company: Wordbank
Location: London
Posted: May 6th, 2026
Are you a cultural navigator and strategic driver who builds genuine stakeholder relationships as naturally as you drive campaign performance? We should talk.
THE ROLE
As our Paid Media Strategist, your mission is to dominate the attention economy. You'll be a cultural navigator and strategic growth driver for iconic streaming and entertainment brands, bridging complex advertising systems with exceptional customer experiences to drive SVOD, AVOD, TVOD, and FAST viewership. This role blends campaign strategy, digital account growth, and intrapreneurial focus — positioning our Digital services for streaming industry growth over the next 12 months.
You'll bring deep expertise in streaming and entertainment campaigns, combining analytical rigour with tactical execution. As the "strategic go-to," you strategise, optimise, and innovate. You're a proactive communicator and decisive leader who thrives in ambiguity, moving seamlessly between high-level strategy and ownership of daily execution. Your track record, sound judgement, and tech-savvy approach will future-proof our digital marketing services in the AI age.
This is an initial six-month full-time contract based in our central London office, right in the heart of the entertainment industry.
What You'll Own
PIONEER PAID MEDIA EXCELLENCE: Develop and execute impactful international paid media strategies across Meta, TikTok, Reddit, YouTube, Amazon Ads, and CTV placements (with a focus on streaming and entertainment clients). Own the "why" and the "how" for our clients, defining account-level strategy and owning performance ROI. Champion AI automation workflow improvements to push the boundaries of operational efficiency.
Accountability: Client ROI and SLA metrics
ACCOUNT & PARTNER MANAGEMENT: Architect global paid account success, taking full ownership of your portfolio and forging powerful client partnerships. Translate complex paid landscapes into compelling narratives, driving trust through transparency and leading client reviews with deep strategic insights; proactively identifying risks and spotting expansion opportunities that align with client and Wordbank goals.
Accountability: 4.5+ CSAT score
DIGITAL ACCOUNT GROWTH: In close collaboration with the Customer Success team, act as a key driver for proposals and client prospecting - identifying and scoping out growth opportunities for current and future streaming clients.
Accountability: Contribution to successful new business pitches
EXPERIENCE & SKILLS
YOU HAVE...
Paid Social Media: Deep expertise in managing complex, high-budget campaigns across Meta, TikTok, and Reddit. You go beyond execution; you own the full-funnel strategy and drive measurable results across channels.
Programmatic & Video: A strong baseline in the programmatic and video ecosystems, specifically Amazon DSP, CTV platforms, and YouTube Ads.
Entertainment/Streaming Industry: Proven track record driving paid strategies for streaming or entertainment brands, with measurable ROI and demonstrable impact on viewership, engagement, and revenue. You understand the SVOD, AVOD, TVOD, and FAST landscape deeply enough to challenge briefs, not just execute them.
Reporting & Analytics: Excellent at analysing complex data sets, building reports, and crafting data narratives. Baseline knowledge of GTM, Looker Studio, Sheets/Excel, and GA4. You turn performance data into clear, actionable decisions that increase client ROI.
AI Fluency: An early adopter who actively leverages emerging tools and builds AI workflows to automate reporting, creative versioning, and audience bidding. You don’t wait to be shown what’s possible; you identify the efficiency gains and implement them before anyone asks.
BONUS EXPERIENCE
International Marketing: Experience scaling campaigns across global markets and navigating local cultural nuances.
Search Engine Marketing: Experience managing Google Ads campaigns.
YOU ARE...
A RELATIONSHIP ARCHITECT who forges genuine, lasting client partnerships. You lead with social confidence and warmth - clients don't just respect your expertise - they trust you as a strategic extension of their team.
AN INTRAPRENEURIAL DRIVER with natural ownership of results and a hunter's eye for growth. You think in medium-term strategies, take calculated risks with self-confidence, and don't need micro-management or consensus to move forward.
A DECISIVE NAVIGATOR who thrives in ambiguity. You take calculated, data-backed risks to drive exceptional CX and ROI. You own outcomes fully, course-correct proactively, and act as a dependable anchor for Digital and Customer Success teams.
AN ELOQUENT COLLABORATOR with flawless communication skills. You're authoritative with stakeholders yet approachable with teammates, translating complex media jargon into clear, persuasive narratives.
AN ANALYTICAL PROBLEM-SOLVER who assimilates data naturally. You identify patterns, deconstruct complex challenges, and present tiered solutions that address immediate needs while anticipating second and third-order impacts.
Why This Role Matters
You’re not just running campaigns, you’re the strategic force behind how iconic entertainment brands connect with audiences in a fast-moving attention economy. Our Digital services are at an inflection point, and the person in the role shapes that trajectory - owning performance ROI, building the kind of client trust that drives account growth from the inside out, and directly impacting viewership and revenue for some of the most recognizable titles in streaming. This starts as a six-month contract by design. We want the right fit, not just the right CV. If you lead with confidence, build trust quickly, and hold yourself to a standard that makes “good enough” genuinely uncomfortable, this is your opportunity to build something, not just run it.
SALARY & BENEFITS
UK: £55K-£60K annual base salary + contract benefits
Initial 6-month contract, with strong potential to extend or transition into a permanent role, subject to performance and business requirements
Paid Flexible Time Off
Hussle health & fitness monthly pass
WORK AT WORDBANK
Join a team that collaborates with incredible clients on global creative production that ignites your ambition, fuels your creativity, and pushes your drive to new heights. You’ll show up as your true self, work with great people, and put your smarts to work.
OUR IMPACT
Built for marketing and creative localization at scale, we help global streaming brands reach and inspire users wherever they are in the world. We partner with our clients to deliver locally impactful creative that drives seamless UX and meaningful engagement. It’s our frame of mind that sets us apart – rooted in operational excellence, elevated by human creativity, and guided by triple bottom line standards of people, planet and profit.
OUR PEOPLE
As a certified B Corp and Investors in People Gold employer (top 16%), we're as serious about our people and planet as we are about performance. Human creativity drives everything we do, so we do everything we can to empower our people. Wordbankers live, work, and play globally, bringing their perspectives to help drive meaningful outcomes, contribute measurable value, and create the difference.
THE WORDBANK WAY
A-player teams: Talent-dense teams that drive remarkable results
Freedom & responsibility: Context over control; empowered decision-making and ownership
Candid feedback: Open, timely feedback with positive intent accelerates growth
Global-first mindset: Follow-the-sun operations across 118 countries, creativity at scale
Agile & adaptive: Embrace change, iterate quickly, pivot with purpose
Data-driven excellence: Informed decisions, meaningful metrics, continuous optimization
Challenger mindset: Farm for dissent, question assumptions, innovate by design
CX-obsessed: Fanatical about making customer experience, functional, easy, and enjoyable
Clear communication: Precise, simple, and direct - we own understanding
Intelligent failure: Embrace risk, learn from mistakes, sunshine our failures
Equal Opportunity Employer
Wordbank is an equal opportunity employer committed to building a diverse, inclusive team. We welcome all qualified candidates regardless of race, color, age, religion, gender identity, sexual orientation, disability status, or any other protected characteristic.