CRM Executive

CRM Executive

Cheltenham based/ Hybrid

Competitive salary

No Agents please

The Specialists Journey Group is a collection of some of the world’s finest niche tour operators made up of a number of specialist brands, including Brightwater Holidays – the UK’s leading garden, scenic Scottish and special interest tour operator, Andante Travels – a leading provider of archaeological, cultural and historical holidays, and Dream Challenges a fundraising event service to UK charities.

We are looking to recruit a CRM Executive with high attention to detail and accuracy within our Group marketing team (which is responsible for the marketing of Specialist Journeys Group brands, as well as those of the JG Travel Group), to deliver high-quality, commercially focused CRM campaigns across email and direct mail, ensuring accurate execution, consistent delivery, and strong customer communication. You will be responsible for campaign builds and deployment and supporting the wider CRM strategy through reliable and efficient execution (including accurate campaign delivery and consistent performance reporting).

We are looking for someone with experience of delivering email marketing campaigns and working with segmented audiences or campaign data selections. It would be great if you’ve worked in a travel or similar multi brand/ product environment, with exposure to direct mail campaigns, but more important is the ability to work at pace and having a desire to be bold and creative with your ideas to use this platform to generate growth. Strong organisational and campaign management skills with a good understanding of CRM or customer lifecycle marketing (desirable), specific accountabilities include:

Email Campaign Delivery:

• Build, test and deploy email campaigns within the ESP
• Ensure all campaigns are accurate, on-brand and delivered on time
• Manage campaign setup including links, tracking and personalisation
• Conduct QA checks across devices and inbox environments
• Work closely with Studio to implement supplied creative and copy
• Take ownership of final campaign output, ensuring all communications meet brand, quality and accuracy standards before deployment

Campaign Setup & Audience Implementation:

• Implement campaign audience selections as defined within the CRM frameworks
• Apply segmentation and personalisation rules within campaign builds
• Manage suppression logic, exclusions and campaign setup requirements
• Ensure accuracy of audience application prior to deployment
• Work closely with the CRM team to ensure campaigns are executed in line with defined audience and journey strategies

Direct Mail (DM) Campaign Coordination

• Support delivery of DM campaigns from briefing through to distribution
• Work with the CRM team and external partners to implement campaign requirements
• Ensure accuracy of data usage, volumes and timelines
• Assist with campaign reconciliation and delivery checks

Campaign Planning & Execution

• Support delivery of the CRM campaign calendar across brands
• Manage multiple campaigns simultaneously across channels
• Ensure campaigns are delivered in line with commercial priorities and deadlines

Performance Support

• Support campaign performance tracking through accurate setup and tagging
• Produce weekly campaign performance reports, ensuring accuracy and completeness of data
• Assist in gathering campaign results and maintaining reporting consistency across brands
• Provide feedback on campaign execution and delivery performance

Process & Governance

• Maintain high standards of data accuracy and campaign execution
• Support GDPR and permission-based marketing requirements
• Contribute to improving CRM processes and ways of working

This is a fantastic opportunity to join a forward thinking business with a collection of amazing travel brands, and be a part of an exciting growth journey. If you feel you have the relevant experience and attributes for this role, please send your CV and letter of application along with salary expectations to Helen Moylan/ HR Director at recruiting@justgoholidays.com without delay!