About Farmina
Farmina Pet Foods is a family-owned Italian company with over 50 years of expertise in pet nutrition. With four production facilities and a presence in more than 75 countries, we are a fast-growing global player in the pet care industry.
At Farmina, we go beyond nutrition. By combining nature and science, we develop high-quality nutritional solutions that support the health and wellbeing of pets worldwide.
The Role
We are looking for a highly driven and commercially focused Sales Representative to accelerate the growth of our business across the United Kingdom.
In this field-based role, you will take full ownership of your territory, actively expanding our presence across the pet retail channel, including independent pet shops, groomers, trainers, breeders and retail chains. You will play a key role in developing strategic partnerships, unlocking new business opportunities, and strengthening our brand positioning in the market.
This role requires a proactive, hands-on professional with a strong sense of ownership, entrepreneurial mindset, and the ability to deliver results in a dynamic and fast-paced environment.
Key Responsibilities
- Own and drive sales performance across your territory, consistently delivering and exceeding commercial targets
- Actively develop and strengthen relationships with key customers and distributors
- Identify, pursue, and convert new business opportunities, expanding Farmina's footprint in the UK market
- Leverage and challenge distributor capabilities to unlock growth and open new accounts
- Ensure and optimise in-store execution, product positioning, and brand visibility
- Continuously analyse sales performance and market dynamics, translating insights into concrete commercial actions
- Deliver impactful product training and ongoing support to customers and partners
- Act as the voice of the market, gathering and translating customer, competitor, and consumer insights into opportunities
- Collaborate proactively with Marketing and internal teams to execute high-impact commercial initiatives
- Maintain ownership of reporting and CRM accuracy, ensuring high-quality data to support decision-making
Requirements
- Minimum of 3 years' experience in a sales role, preferably in field sales
- Background in FMCG, pet food, or retail is preferred. Experience in the pet food industry is a strong advantage.
- Strong commercial acumen with proven negotiation and influencing skills
- Highly proactive, results-driven, and action-oriented mindset
- Excellent communication skills, with strong listening and questioning ability
- Naturally curious, with the ability to quickly build technical knowledge (e.g. pet nutrition, product composition, manufacturing processes)
- Ability to work independently, manage a territory, and prioritise effectively
- Full UK driving licence and willingness to travel frequently
- Fluent in English