The Role
We’re looking for a Senior Account Manager to lead the strategy, performance, and client relationships across a portfolio of paid search accounts. You’ll combine deep Google Ads and Microsoft Ads expertise with strong strategic thinking to deliver measurable growth for clients, while also managing and developing junior team members.
You’ll work across a broad range of clients – from fast‑growing SMBs to established enterprise brands – developing tailored paid search strategies, driving innovation, and ensuring campaigns consistently deliver against performance goals.
This is a great opportunity for someone who enjoys owning paid search strategy end‑to‑end, driving account growth, and using testing, automation, and data‑led insights to improve performance at scale.
Key Responsibilities
Client Leadership
- Build strong, trusted relationships with senior client stakeholders and lead client calls
- Communicate paid search performance insights, recommendations, and strategy clearly and confidently
- Provide proactive updates on campaign performance, risks, and growth opportunities
- Develop a deep understanding of client goals, markets, competitors, and commercial priorities
- Act as the key escalation point for paid search performance and strategy within accounts
Paid Search Strategy & Campaign Management
- Own the strategy, setup, and optimisation of paid search campaigns across Google Ads and Microsoft Ads
- Ensure campaigns are built and managed to best practice standards (structure, keywords, bidding, tracking, and creative)
- Develop structured testing roadmaps to continuously improve performance
- Analyse campaign performance data and translate insights into clear actions
- Manage budgets and forecasts to ensure campaigns meet or exceed client KPIs (CPA, ROAS, revenue, etc.)
- Stay ahead of platform updates, automation features, and wider paid media trends
- Ensure QA processes are followed across all paid search activity
Driving Growth
- Identify and deliver opportunities to grow client accounts through increased budgets, expanded scope, or new paid search solutions
- Contribute paid search strategy and insights to new business pitches
- Support the development of innovative tools, processes, and automation approaches to improve performance and efficiency
- Proactively identify commercial opportunities across existing accounts and act on them
- Lead on paid search strategy for smaller new business opportunities
Team Leadership
- Mentor and support junior team members in their paid search development
- Provide clear feedback and guidance on campaign builds, optimisation, and strategy
- Ensure effective prioritisation and delegation of workload across shared accounts
- Oversee the quality of work delivered by junior team members
- Share learnings, insights, and best practices across the wider team
- Support development of team capability through training and knowledge sharing
What We’re Looking For
- Strong experience managing paid search campaigns (Google Ads and Microsoft Ads)
- Proven ability to lead paid search strategy and deliver performance growth
- Strong analytical mindset with excellent optimisation and problem‑solving skills
- Confident client leadership and communication skills
- Experience managing or mentoring junior team members
- Strong understanding of bidding strategies, keyword strategy, and account structure
- Commercial awareness with a focus on account growth
- Interest in automation, AI, and the future of paid search
Why Join Us
- Work across a diverse portfolio of paid search clients and industries
- Lead strategic, high‑impact Google Ads and Microsoft Ads accounts
- Play a key role in shaping client growth and paid search strategy
- Be part of a collaborative, high‑performance digital media team
- Opportunity to influence wider agency paid search proposition and innovation
Our Package
Salary
Incubeta pays industry benchmark salaries. Salaries are reviewed regularly and can increase as you progress along your career path. We also offer additional performance‑related bonuses, meaning our total compensation is highly competitive.
Benefits
We offer a credit‑based benefits package that allows you to choose from a wide range of options, including healthcare, additional pension contributions, gym memberships and more.
Learning and Development
We have an in‑house team of learning specialists who will support your onboarding and continued development. As a minimum, you’ll have a forward‑looking development review every six months to discuss your career goals, with our L&D team on hand to help you achieve them.
Equal Opportunity Employer
We are an equal opportunities employer and are committed to ensuring that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity, nor is disadvantaged by conditions or requirements that cannot be shown to be justifiable.
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