Hybrid, based in Weybridge, UK. This is initially a 3-6 month contract with the possibility of the role becoming permanent. Journey with us! Combine your career goals and sense of adventure by joining our PR & Communications team. Celebrity Cruises, part of Royal Caribbean Group, is pleased to offer a competitive compensation & benefits package, and excellent career development opportunities, each offering unique ways to explore the world.
Position Summary
The EMEA Senior PR & Communications Executive position is a strategic role in the implementation of communications programmes designed to create and maintain a favourable public image for the organisation. This team member should be a communications and public relations professional, capable of assisting in projects and project teams, and producing content of the highest calibre. The position may focus in any of several professional areas, including media relations, storytelling, press familiarisation tours, PR agency relations and event support and staffing.
Essential Duties and Responsibilities
- Assists in executing the global PR strategy as well as individual local strategies as relevant to secure impactful media coverage for Celebrity Cruises, subject matter experts, products and services, and events, including pitching and engaging reporters, facilitating media interviews and support for local market executives
- Builds and maintains key professional relationships with significant media outlets
- Helps to direct the activities of external agencies and internal teams as needed
- Coordinates and executes local efforts as outlined by the global strategy and road map
- Coordinates strategic communications programmes, which may include promotions, press trips, press conferences, brand events, executive briefings, and more
- Handles incoming media inquiries
- Coordinates innovative approaches to generating coverage in the media, drafts press releases, drafts briefing documents including talking points and statements
- Tracks press coverage, key performance metrics, writes coverage reports and creates and maintain clips and media lists
- Coordinates individual press trip requests and liaises with appropriate personnel on requests
- Stays abreast of latest industry developments, trends, and shifts in the travel industry
- Performs other duties as required; manages and tracks billing and programme results
- Supports leadership on budget/expense control and reporting, department and/or brand related
- Supports in the management of the EMEA PR budget, $1.2M
What We'd Love You To Have
- 3-5 years of PR agency, public relations, journalism or corporate communications experience
- Experience with brand media relations
- Experience with metrics programmes like Cision, etc.
- Flexibility to work outside normal hours and travel as appropriate (domestic & international)
- Experience in travel industry and working for a global company ideal, but not essential
- Strong ability to interact with senior leaders and build effective relationships within the company, public, guests and media
- Strong planning capabilities to identify and prioritise communication strategies and activities as well as to meet the deadlines required to support media and business needs
- Strong writing skills. Message creation experience a plus
- Excellent research, written, verbal and presentation skills
- Detail oriented with strong organisational skills and the ability to work in fast‑paced, high volume environment
- Strong skills in pitching and comfortable reaching out to top tier media
- Understanding of social media, influencers and emerging media
- Stellar project management, planning, evaluation, and analytical capabilities
- Demonstrate the ability to quickly analyse situations and alternatives and make prudent decisions
- Proficient in Microsoft Office, i.e. Word, Excel, PowerPoint
Employment
Experience: Required
Employment: Full-time
Equal Employment Opportunity Statement
The Company policy ensures equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, colour, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.
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